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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Here’s what you need to know about Snapchat Stories.

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eCommerce Best Practices to Boost Your Online Sales

Pixlee

As stated above, eCommerce platforms are becoming more prevalent. Mobile responsiveness : While choosing an eCommerce store tool, make mobile devices your primary concern. Most eCommerce platforms started on mobile devices. Make sure your site appears professional not only on desktop but also on mobile devices.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Meanwhile, half of Twitter’s top 100 advertisers appear to have fled the platform since its takeover by Elon Musk. billion in 2022. Image source.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

“I think the important thing that distinguishes fans [or audience] and actual community, as most social scientists will see it, is the mutual sharing amongst themselves,” says Adrian. She has fans who follow her on various social media platforms, listen to her music, and rarely engage with each other.

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A First-Class Guide to Social Media for Travel

Sprout Social

Social media has reach beyond individual platforms, so always be thinking of ways to tie campaigns to other areas of your marketing strategy. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. Everyone is a content creator.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels. Understand the role each platform plays in your path to conversion. Define the types of content that work best on each platform.

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5 types of social media content that can accelerate business success

Sprout Social

Check out nine tips to get the most from your social media video content here. Best social platforms for video content: Facebook, YouTube and Instagram are the top three social media platforms that consumers use to follow brands and want to see brands using more. You might be wondering, what about TikTok?

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