Marketing, Press Release, Social Networking and Startup

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release

Press Release Twitter URL RSS

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Watch and judge for yourself.

Press Release

Press Release Video Yahoo Microsoft

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? I want to stress that this issue is not unique to PitchEngine, it applies to many third-party release hosting services.

Press Release

Press Release Social Media Syndication Hosting

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey

Survey Social Networking Engineering Research

PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

Study

Study News Press Release Report

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media

Social Media Marketing Press Release Survey

Facebook & India

The Marketing Blog

APRIL 18, 2010

Home About In the Media New Job Opening Startup Life: Diary of a First Generation Entrepreneur April 18, 2010.3:47 47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. It is now a powerful social media marketing tool!

Facebook

Facebook Web 2.0 Startup Press Release

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Which News Sites Get the Most Social Media Engagement?

Vocus

Vocus SEO Social Media Press Release

NBC Targets Local Markets on the New Digg

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content?

Digg

Digg Marketing News Press Release

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples

Examples News Press Release Embedding

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

JANUARY 21, 2010

Newspaper journalists were the most likely to report using no social media tools (21%). The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. There is a lot more data in the Cision study , so I recommend downloading it to get the whole story.

Social Media

Social Media Press Release Microblogging Survey

Corporate social media marketing is about two-way communication

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media

Social Media Press Release Syndication Marketing

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

AUGUST 11, 2009

Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. I think I must have missed something and let you off too easy.

Tips

Tips Publishing Press Release Syndication

Google News Optimization Tips

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News

News Google Tips Press Release

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

JANUARY 19, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release

Press Release Facebook Syndication Blogroll

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Adam Sherk

JULY 22, 2009

It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages.

Press Release

Press Release Syndication Blogroll Consultant

I Hope News Corp Does Block its Content from Google

Adam Sherk

NOVEMBER 23, 2009

25 Major News Sites Ranked by Page Speed Videos in Press Releases are Cool – If They Provide Meaningful Content The Most Common Causes of Duplicate Content on News Media Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News

News Google Hitwise Press Release

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

MAY 12, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content

Content Aggregator Press Release Syndication

Hearst Skiff Reader Looks Cool

Adam Sherk

JANUARY 7, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release

Press Release Syndication Blogroll iPad

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

FEBRUARY 9, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists.

Foursquare

Foursquare Badge Press Release Syndication

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011.

Press Release

Press Release Digg News SEO

Why the News Business Isn't Profitable

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. Accordingly, there are limited opportunities for marketers to reach people via search.

News

News Press Release Survey SEO

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

JULY 13, 2010

Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book Does Social Media Increase a Journalist’s Value? Where Do You Want Your Social Media Press Releases to Live? Does Google News Sitemaps New Format Help Publishers? Don’t let obstacles get in the way of the big picture!

Press Release

Press Release SEO News Survey

Article Highlights: Good for Users, Good for Search Engines

Adam Sherk

JULY 28, 2009

Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Great Example of a Multimedia News Article from ESPN.com Google News Now Recrawling Updated Articles Do People Search for “Breaking News”? So the highlights help to offset pages with more witty, print-style headlines.

Engineering

Engineering Press Release Survey Syndication

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

JUNE 9, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News

News Sites Yahoo Facebook

Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News

News Publishing Google Press Release

The Daily Show Visits The New York Times

Adam Sherk

JUNE 12, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Press Release

Press Release Syndication Blogroll Foursquare

Coverage Questions !

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. Its become a popularly adopted tactic by web-based startups and brands that have implemented social-media/web2.0 Product Release(s) Feature Update(s) Think about something more intriguing above two points are quite normal. From Where? What You Need to Think ?

Questions

Questions Web 2.0 Startup FeedBurner

Newsweek on Tumblr: Good Effort, Needs More Engagement

Adam Sherk

JANUARY 6, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Tumblr

Tumblr Engagement Press Release Syndication

Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

SEPTEMBER 17, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites

Sites News Engagement Facebook

How to Identify Your Own Top Trends of 2009

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. think we will get help for Identifying our Own Top Trends.Great Help for Seo to market their site. Happy New Year.

Trends

Trends How To Digg Press Release

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Adam Sherk

OCTOBER 27, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Content

Content Press Release Digg Survey

Google Buzz Has Potential for News Sites, Facebook Still the.

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites

Sites News Google Facebook

Make the Most of Your Retweet Buttons

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication

Syndication URL Press Release SEO

AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

FEBRUARY 23, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! i think aol is sending a pretty clear message that their new ceo is saying that google still wants tons and tons of content for the foreseeable future.

Hitwise

Hitwise Press Release Adsense Syndication

Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

AUGUST 31, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Yahoo

Yahoo News Syndication Press Release

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Adam Sherk

MAY 19, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Hitwise

Hitwise News Report Press Release

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Adam Sherk

MAY 19, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Hitwise

Hitwise News Report Press Release

Google Social Search: Are You in Your Target Audiences' Social.

Adam Sherk

OCTOBER 29, 2009

Such sites also produce new content every day, so there are plenty of things that Google can pull from in creating social results. Other types of businesses will have to be more creative, which is where smart content marketing and social media strategies come into play.

Google

Google Google Reader Press Release Survey

My Top 10 Posts of 2009 on News Media, SEO and Social Media

Adam Sherk

JANUARY 4, 2010

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

SEO

SEO News Social Media Syndication

Your Mom's Coming to Facebook, But She May Not Stick Around

Adam Sherk

MAY 29, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Facebook

Facebook Press Release Syndication Blogroll

Do People Search for “Breaking News”?

Adam Sherk

JUNE 9, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News

News Hitwise Press Release Syndication

Do People Search for “Breaking News”?

Adam Sherk

JUNE 9, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News

News Hitwise Press Release Syndication

A Closer Look at Fan Engagement on the Fox News Facebook Page

Adam Sherk

SEPTEMBER 23, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News

News Engagement Facebook Press Release

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Videos in Press Releases are Cool – When They Provide Meaningful.

Trending Sources

Where Do You Want Your Social Media Press Releases to Live?

Pew Research Survey: Findings on Search Engines, Social Networks.

PEJ Study Shows Print Still Primary Source of Original News Reporting

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Facebook & India

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

NBC Targets Local Markets on the New Digg

Great Example of a Multimedia News Article from ESPN.com

Journalist Social Media Usage Increases, Concerns About.

Corporate social media marketing is about two-way communication

Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Google News Optimization Tips

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

I Hope News Corp Does Block its Content from Google

Borrowing Content Was Happening Long Before Blogging

Hearst Skiff Reader Looks Cool

Foursquare and The New York Times Archive Would Be a Great Match

Top 10 Reasons The New York Times is Really Putting up a Paywall

Why the News Business Isn't Profitable

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Article Highlights: Good for Users, Good for Search Engines

News Sites Not Making Much Use of Static FBML on Facebook Pages

Does Google News Sitemaps New Format Help Publishers?

The Daily Show Visits The New York Times

Coverage Questions !

Newsweek on Tumblr: Good Effort, Needs More Engagement

Facebook Pages: Which News Sites Get the Most Engagement?

How to Identify Your Own Top Trends of 2009

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Google Buzz Has Potential for News Sites, Facebook Still the.

Make the Most of Your Retweet Buttons

AOL Newsroom: A Model for the Future or Shades of 2001?

Yahoo Adds Enhanced News Results to searchmonkey

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Google Social Search: Are You in Your Target Audiences' Social.

My Top 10 Posts of 2009 on News Media, SEO and Social Media

Your Mom's Coming to Facebook, But She May Not Stick Around

Do People Search for “Breaking News”?

Do People Search for “Breaking News”?

A Closer Look at Fan Engagement on the Fox News Facebook Page

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