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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. Simple, right?

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The Marketing Agency Of The Future

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Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? Over time, this role has changed. Nothing more. Nothing less.

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Don't Confuse An Influencer With Influencer Marketing

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In case you didn't know, it's not all that difficult to pay someone that has a large social media presence to talk up your products and services. Brands see this as a new form of marketing. These influencers don't keep pushing for the brand (unless brands keep paying). Influencer marketing is all the rage right now.

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Change or Die | Fast Company

Buzz Marketing for Technology

Find Blogs. Science offers some surprising new answers -- and ways to do better. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. ); document.write( ); FastCompany.com | Where ideas and people meet.

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Foundations for integrated digital marketing

Sherrilynne Starkie

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes social media ads, search ads, native ads, advertorials and more. I always push back on this.

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Can influence be bought? | Strategic thoughts on using social.

Jeff Esposito

Written on September 27, 2010 by Espo in PR This post originally ran on PR Breakfast Club earlier in the week. Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star. I am sure that some of you reading this got the same email.

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Mahalo Mr. Solis | Bare Feet Blog

Bare Feet Studios

Solis by Roxanne Darling on May 27, 2009 Brian Solis, a truly forward thinking PR professional and co-founder of the Social Media Club , took the time and captured a lot of the same thoughts I had, yet was reluctant to post in detail when I discussed Google, the FTC, and paid links. On a blog you never know as there is no way to know.

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