Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

JANUARY 16, 2024

Enhanced brand reputation Monitoring and addressing mentions can help improve your brand reputation. Competitor benchmarking Benchmark your brand’s performance and reputation against competitors to find areas of improvement. It’s a metric that indicates your level of visibility and influence in the digital arena.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Another key area is influencer marketing. Makeup brand Sephora uses AI chatbot Kik to connect with its customers and for live influencer interaction to drive engagement.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Brand reputation management As a brand, you can’t make everyone happy. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

DECEMBER 15, 2023

From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads. It also has automated reporting and collaboration tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

MARCH 20, 2022

With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Keyhole.co

MAY 16, 2023

Reputation management Brand monitoring on media looks after your online reputation, so you respond to negative feedback or complaints in a breeze. Even influencers can track negative comments or rumors about their personal branding online and respond to them before they damage their reputation.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 85

Analytics Conversation Brands Sentiment 85

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

MAY 24, 2022

Beyond that, paid partnerships with creators and influencers can drive a measurable return on investment. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. Sentiment data. Hashtag growth. Media impressions.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. To find the right candidates, look for and use relevant hashtags.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MARCH 24, 2023

Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. Social mentions can also be used to build and reinforce a positive reputation.

How To 52

How To Sentiment Reputation Hashtag 52

Unmetric

AUGUST 19, 2019

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. A social media monitoring tool can track: Monitor mentions of your brand.

Social Media 91

Social Media Tools Price Hashtag 91

Keyhole.co

DECEMBER 13, 2023

Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Quicktrends: This feature helps you monitor the latest trends and conduct market research. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. These tools allow you to get a more comprehensive view of your online presence and make data-driven decisions to improve your brand reputation and performance. Stay ahead of the game with the QuickTrends section.

Industry 52

Industry News Google Brands 52

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Increase conversions and influence purchasing decisions. More cost-effective than influencer marketing.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JULY 12, 2022

For businesses embroiled in scandal, recovery can take time; 30% of board members say their companies’ reputations rebounded in less than a year after a brand crisis, while 16% said the recovery took four years or more. We’ve all seen the headlines about brand scandals and businesses’ attempts to reclaim their reputations.

Examples 112

Examples Brands Sentiment Reputation 112

Keyhole.co

MARCH 2, 2023

Keyhole is world’s the top company for hashtag research. Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall. They’re the global leader in hashtag analytics for a reason, and we highly suggest you take the leap and find out why.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

FEBRUARY 20, 2020

Reputation management. Improve sentiment around customer service. Find influencers to partner with. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often? Lead generation.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

JANUARY 21, 2021

However, doing so could also damage your brand’s reputation. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations. Did they land?

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Authentic customer demos and routines: Zara There’s a reason why 81% of social marketers describe influencer marketing as an essential part of their strategy. Make sourcing this content even easier by creating a branded hashtag.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

MAY 12, 2023

Reputation management Lastly, eliminate all chances of risking your reputation by monitoring your brand’s online reputation and taking steps to manage it. Keyword monitoring lets you identify negative reviews or comments about your brand, which you can then address to improve your reputation.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

JUNE 27, 2023

The dashboard can help businesses, public figures, people who make content, and people with much influence. The Dashboard also has features like content suggestions and currently popular hashtags. Manage your brand reputation on Instagram Case Studies on the Success Stories with the Instagram Professional Dashboard 1.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

MARCH 13, 2019

Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. For B2B brands, call-outs for poor customer service, bad product experiences and pricing concerns can be particularly painful for your reputation. The same logic rings true for hashtags. The takeaway?

B2B 105

B2B How To Sentiment Reddit 105