article thumbnail

A Digital Lens on the U.S. Election

Dave Fleet

It’s why I continue to make a point of staying connected with people who I know don’t share my views on things, and why (until Google shut it down) Google Reader provided me with a regular dose of new perspectives – what Chris Brogan once termed the “Serendipity Effect”. Sentiment and conversation trends matter.

Analytics 305
article thumbnail

A Digital Lens on the U.S. Election

Dave Fleet

It’s why I continue to make a point of staying connected with people who I know don’t share my views on things, and why (until Google shut it down) Google Reader provided me with a regular dose of new perspectives – what Chris Brogan once termed the “Serendipity Effect”. Sentiment and conversation trends matter.

Analytics 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

I never really thought of my Google Reader, etc., Tools to use for sentiment analysis and social media monitoring: Steve said they use a lot of the free tools (Google, Twitter Search, etc.), At what point PR pros should embark on research: Steve said, “We think secondary research should be ongoing.

Research 172
article thumbnail

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! The flip side to that is that not everything gleaned from monitoring social media activity is accurate or reliable.

article thumbnail

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Content aggregators, RSS readers and new social networks are all aiming to deliver the most sought-after content to the people who want the news, wherever they are comfortable. Some of these sites also offer the ability to have commentary, including Facebook, Google Reader, FriendFeed, SocialMedian, and many others.

article thumbnail

Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Increase conversations about your brand, change the current online sentiment of your brand? Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. Want people to talk about your brand at all?

Campaign 105
article thumbnail

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca