Tue.Jun 21, 2016

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Network Defense: Why Visibility Is Key To Rooting Out Ransomware

The Realtime Report

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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Fair Use in the Digital Millennium Copyright Era

The Realtime Report

Fair Use in the Digital Millennium Copyright Era By Jenny Q. Ta. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age.

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How to Plan for Success with Your July 4th Social Media Content

Ignite Social Media

July 4 th is right around the corner, and I can almost smell the grilled foods, see the fireworks, and unroll paper towels to clean up after cutting a watermelon. For those of us in the content marketing scene, July 4 th is a great time to celebrate America and all the traditions that go along with the holiday. Thankfully, far more brands get this day right compared to holidays and observances that have more surrounding sensitivities, e.g.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase.

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Euro 2016 on Twitter: 10 Great Accounts Every Fan Should Follow

Talkwalker SM

Euro 2016 is now well underway with every goal, incident and meme sending social media into a frenzy. We’re tracking all the big Euro 2016 social discussions on our Euro 2016 live dashboard but with so much social media activity every day, the question is who should we all be following to make sure we don’t miss the best bits? To answer this, we decided to look at the impact of top tweeters by the numbers.

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How Your Clients Are Strangling Your Agency – And What You Must Do to Stop It

agora pulse

I’m sure your agency focuses on the money it brings in — but how well does it pay attention to the money that goes out? If you’re serious about your agency’s profitability you need to keep track of that latter bit. Chances are that you are leaking money because of small day-to-day decisions. These decisions seem reasonable on the surface but have a bigger, longer term, impact and one that will eventually strangle the life out of the business.

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5 Content Marketing Strategies to Increase Blog Traffic

Kikolani

Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research.

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Introducing Sprout’s Built-In Image Editor Powered by Adobe Creative SDK

Sprout Social

When it comes to creating engaging social posts, compelling visuals are more important than ever. The sheer volume of images being shared across social networks each day suggests that, in order to stand out, creating unique visuals that are optimized for their intended networks and audiences is paramount to social publishing success. Adobe has long been the leader in helping people create high quality visual content, so to help brands streamline and enhance their visual publishing efforts, we’re

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How to Set Up Your First Instagram Ad

ProBlogger

By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford. With over 400 million active users and a higher engagement rate than Facebook & Twitter, Instagram has quickly become one of the most popular social networks. And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Get More Instagram Likes Through Customer Engagement

Sprout Social

More than 80 million photos are posted to Instagram daily by its 400 million users. As a business, it can be challenging to cut through all of that noise, but with a daily average of 40 billion likes, there’s plenty of engagement to be shared. Wondering how to get more Instagram likes? The answer is simple: audience engagement. One of the easiest forms of social media engagement is the “like.

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Why Every Markerter in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up

Buffer Social

When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have some at least basic design knowledge. Thankfully, we live in a wonderful world where anyone can make the jump from novice to intermediate and create well-designed images for social media.

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How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Image via Unsplash. Social media engagement and community building is such an important piece of growing consumer advocacy. Humanizing your brand by adding a voice helps consumers relate to you. But what about you relating to them? How do you understand who your consumers are beyond basic demographic data? One way to identify and engage your consumers is through hashtags.