Ad Prices are Going Back Up
FEBRUARY 8, 2024
Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. What’s causing this? The percentage increase in ad impressions delivered is finally slowing down. Ad impressions are now up 21 percent year over year after increases of 23 to 34 percent during the prior four quarters. This slowdown in ad impressions is while usage continues to climb.