Thu.Feb 08, 2024

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Ad Prices are Going Back Up

Jon Loomer

Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. What’s causing this? The percentage increase in ad impressions delivered is finally slowing down. Ad impressions are now up 21 percent year over year after increases of 23 to 34 percent during the prior four quarters. This slowdown in ad impressions is while usage continues to climb.

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Meta Challenges New EU Regulations Around ‘Supervisory Fees’

Social Media Today

Both Meta and TikTok have challenged a new regulation that could unfairly penalize better performing businesses.

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The Role of Shipping Containers in International Trade

The Realtime Report

The Role of Shipping Containers in International Trade Global economies are intricately connected in the modern age. Everything you buy reaches your market’s shelves through a complex supply chain that goes through different countries. Without international trade between countries, more than half of the goods in your markets would disappear. Photo by Paul Teysen on Unsplash However, transporting goods from two countries miles apart is a challenging feat.

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Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions

Social Media Today

The report looks at how consumers are using Reddit insights to refine discovery.

Reddit 180
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Revolutionizing Social Media: WeAre8 Offers a Dollar a Day and a World of Difference

Bill Hartzer

In the midst of Capitol Hill’s scrutiny of social media giants, a beacon of hope emerges: WeAre8 , a groundbreaking platform dedicated to empowering communities while reshaping the digital landscape. In a bold departure from the norm, WeAre8 aims to revolutionize the social media experience by putting people first and sharing the wealth. Founded by tech visionary Sue Fennessy, the mastermind behind NY-based media data powerhouse Standard Media Index, WeAre8 stands out as a beacon of positi

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Google Launches Next-Level AI System, Renames Bard to Gemini

Social Media Today

The next stage of Google's generative AI system is here.

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More Trending

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Google Launches Next-Level AI System, Renames ‘Bard’ to ‘Gemini’

Social Media Today

The next stage of Google's generative AI system is here.

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Creating SEO-Friendly Blog Posts in Two Minutes

The Social Media Hat

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 111
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X Announces Exclusive Content Deal With the WWE

Social Media Today

X continues to build out its video content slate.

Content 179
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Creating SEO-Friendly Blog Posts in Two Minutes

The Social Media Hat

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 111
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Social Media Today

The latest performance numbers from Pinterest.

Google 184
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Customer service tiers: What they are and how to create them

Sprout Social

Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is frantically trying to figure out why they were overcharged by your business. Who are you prioritizing? If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers.

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Pinterest Adds More Users in Q4, Announces New Google Ad Partnership

Social Media Today

The latest performance numbers from Pinterest.

Google 164
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#651: Gutsy Entrepreneurship: How To Nurture Community For Yourself & Your Business with Community-Building Expert, Natalie Franke

Amy Porterfield

Listen on… Building a supportive and thriving community for you and your small business with Natalie Franke. My friend, you and I both know that entrepreneurship can get […] The post #651: Gutsy Entrepreneurship: How To Nurture Community For Yourself & Your Business with Community-Building Expert, Natalie Franke appeared first on Amy Porterfield | Online Marketing Expert.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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X Announces Exclusive Content Deal with the WWE

Social Media Today

X continues to build out its video content slate.

Content 152
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8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you track will play a crucial role in your business success.

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Meta Shares Notes on the Development of its AI-Based Ad Targeting Systems

Social Media Today

Some new notes from Meta's ad team on its evolving AI ad tools.

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How To Turn Off iMessage On Mac | Silence The Digital Chatter

Tweaklibrary

iMessage is Apple’s proprietary free instant messaging platform that enables users to send messages, photos, videos, stickers, and more between Apple devices, such as iPhones, iPads, and Macs. While it combines convenience, security, and versatility to enjoy seamless communication and collaboration, it comes with its share of caveats. Some of the most common problems are listed below.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems

Social Media Today

Some new notes from Meta's ad team on its evolving AI ad tools.

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Meta Challenges EU Regulations Around Supervisory Fees

Social Media Today

Both Meta and TikTok have challenged a new regulation that could penalize better performing businesses.

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Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions

Social Media Today

The report looks at how consumers are using Reddit insights to refine discovery.

Reddit 118