Thu.Feb 08, 2024

article thumbnail

Ad Prices are Going Back Up

Jon Loomer

Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. What’s causing this? The percentage increase in ad impressions delivered is finally slowing down. Ad impressions are now up 21 percent year over year after increases of 23 to 34 percent during the prior four quarters. This slowdown in ad impressions is while usage continues to climb.

Price 138
article thumbnail

Meta Challenges New EU Regulations Around ‘Supervisory Fees’

Social Media Today

Both Meta and TikTok have challenged a new regulation that could unfairly penalize better performing businesses.

175
175
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Competitor mapping is the cornerstone of competitive analysis.

article thumbnail

Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions

Social Media Today

The report looks at how consumers are using Reddit insights to refine discovery.

Reddit 199
article thumbnail

Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

article thumbnail

Customer service tiers: What they are and how to create them

Sprout Social

Picture this: You log on for the day to see what customer inquiries came in overnight. The majority are asking if hours will be adjusted during an upcoming bank holiday. One person, however, is frantically trying to figure out why they were overcharged by your business. Who are you prioritizing? If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers.

How To 112
article thumbnail

Google Launches Next-Level AI System, Renames Bard to Gemini

Social Media Today

The next stage of Google's generative AI system is here.

System 192

More Trending

article thumbnail

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

Social Media Today

The latest performance numbers from Pinterest.

Google 203
article thumbnail

Revolutionizing Social Media: WeAre8 Offers a Dollar a Day and a World of Difference

Bill Hartzer

In the midst of Capitol Hill’s scrutiny of social media giants, a beacon of hope emerges: WeAre8 , a groundbreaking platform dedicated to empowering communities while reshaping the digital landscape. In a bold departure from the norm, WeAre8 aims to revolutionize the social media experience by putting people first and sharing the wealth. Founded by tech visionary Sue Fennessy, the mastermind behind NY-based media data powerhouse Standard Media Index, WeAre8 stands out as a beacon of positi

article thumbnail

X Announces Exclusive Content Deal With the WWE

Social Media Today

X continues to build out its video content slate.

Content 199
article thumbnail

Creating SEO-Friendly Blog Posts in Two Minutes

The Social Media Hat

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 117
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Google Launches Next-Level AI System, Renames ‘Bard’ to ‘Gemini’

Social Media Today

The next stage of Google's generative AI system is here.

System 187
article thumbnail

Creating SEO-Friendly Blog Posts in Two Minutes

The Social Media Hat

Marketing Minutes with Mike The post Creating SEO-Friendly Blog Posts in Two Minutes appeared first on The Social Media Hat.

SEO 117
article thumbnail

Pinterest Adds More Users in Q4, Announces New Google Ad Partnership

Social Media Today

The latest performance numbers from Pinterest.

Google 184
article thumbnail

#651: Gutsy Entrepreneurship: How To Nurture Community For Yourself & Your Business with Community-Building Expert, Natalie Franke

Amy Porterfield

Listen on… Building a supportive and thriving community for you and your small business with Natalie Franke. My friend, you and I both know that entrepreneurship can get […] The post #651: Gutsy Entrepreneurship: How To Nurture Community For Yourself & Your Business with Community-Building Expert, Natalie Franke appeared first on Amy Porterfield | Online Marketing Expert.

article thumbnail

The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

article thumbnail

X Announces Exclusive Content Deal with the WWE

Social Media Today

X continues to build out its video content slate.

Content 173
article thumbnail

8 Influencer Marketing Metrics To Pay Attention To In 2024

Keyhole.co

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This is because brands are now prioritizing return on investment (ROI). As a result, the influencer marketing metrics you track will play a crucial role in your business success.

Metrics 52
article thumbnail

Meta Shares Notes on the Development of its AI-Based Ad Targeting Systems

Social Media Today

Some new notes from Meta's ad team on its evolving AI ad tools.

System 153
article thumbnail

How To Turn Off iMessage On Mac | Silence The Digital Chatter

Tweaklibrary

iMessage is Apple’s proprietary free instant messaging platform that enables users to send messages, photos, videos, stickers, and more between Apple devices, such as iPhones, iPads, and Macs. While it combines convenience, security, and versatility to enjoy seamless communication and collaboration, it comes with its share of caveats. Some of the most common problems are listed below.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems

Social Media Today

Some new notes from Meta's ad team on its evolving AI ad tools.

System 152
article thumbnail

Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions

Social Media Today

The report looks at how consumers are using Reddit insights to refine discovery.

Reddit 134
article thumbnail

Meta Challenges EU Regulations Around Supervisory Fees

Social Media Today

Both Meta and TikTok have challenged a new regulation that could penalize better performing businesses.

120
120