Mon.Nov 27, 2023

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Embrace Change

Jon Loomer

I started this website in 2011. I’ve been running Facebook ads to promote this business since then. The changes I’ve seen… Remember Power Editor? Only the advanced advertisers — and those who wanted to be advanced — used it. Everyone else used the “Self-Serve Ad Tool.” Power Editor had all of the test features before they were mainstream.

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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Social media moves fast. Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

Trends 167
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Meta Faces New Scrutiny Over Claims That Youngsters Are Being Exposed to Harmful Content in its Apps

Social Media Today

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

Content 175
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Third-Party Reporting Integration for Shops

Jon Loomer

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4. If you have a Facebook or Instagram Shop, engagement and purchases may happen entirely within Facebook and Instagram.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Manage Social Media and Your Mental Health [Infographic]

Social Media Today

Worth taking the time to consider how you can improve your social media usage habits.

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How A Serial Partnership Leader Defines Success w/ Tai Rattigan

The Social Media Hat

Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships … The post How A Serial Partnership Leader Defines Success w/ Tai Rattigan appeared first on The Social Media Hat.

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More Trending

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Using 2023 cultural shifts to inform 2024 whitespace

Audiense

No one needs to be reminded of the clear winners in the 2023 pop culture battle for hype. We all heard about the Barbie movie, Taylor Swift’s Eras tour, Twitter becoming X (competing with Meta’s new social kid on the block, Threads), and ChatGPT.

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TikTok Launches New ‘Creative Cards’ to Provide Content Inspiration

Social Media Today

The cards provide data-backed notes of inspiration for your TikTok clips.

Content 181
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What’s Content Marketing and Why You Need It

Writtent Blog

If you’ve been doing business online for any amount of time, you’ve probably heard a new phrase about using proprietary information to attract and retain customers. You’ve heard it’s all the rage–search engines love it, prospects love it, sometimes it even goes viral. So, just what is content marketing ? It is using any type of content to attract prospects and convert them to customers, and to reconvert previous customers to repeat buyers.

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TikTok Says That Users Are Now Spending Half Their Time in the App Watching Minute+ Long Clips

Social Media Today

TikTok's making a bigger push on long-form content.

Content 201
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Experiment: What Happens When AI Plans Your Entire Social Strategy?

Hootsuite

Are you tired of spending countless hours creating a social media strategy for your business? Have you ever wondered what would happen if you let AI take the wheel and plan everything for you? Would your results improve, or decline? Would your audience love it, or walk away? To test if AI is really ready to replace social media marketers and strategists, I decided to perform an experiment.

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LinkedIn Expands ID Verification to More Regions

Social Media Today

LinkedIn will now enable more users in more regions to confirm their ID.

LinkedIn 182
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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Social

💡 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

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How To Manage Social Media and Your Mental Health [Infographic]

Social Media Today

Worth taking the time to consider how you can improve your social media usage habits.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Musk Visits Israel Amid X Antisemitism Backlash: Here’s What’s Behind It

Forbes Social Media

Billionaire Elon Musk met with Israeli Prime Minister Benjamin Netanyahu in a war-torn Israeli town on Monday, calling for a stop to pro-Hamas propaganda, as the X owner faces sweeping blowback over his endorsement of a post deemed antisemitic.

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Meta Faces New Scrutiny Over Claims Youngsters Are Exposed To Harmful Content

Social Media Today

A new filing on behalf of 33 U.S. states alleges that Meta has misrepresented its moderation and safety performance.

Content 134
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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. We set out to change that. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives.

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TikTok Says Users Spend Half Their Time in the App Watching Minute+ Long Clips

Social Media Today

TikTok's making a bigger push on long-form content.

Content 171
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Why are my Tiktoks not showing up on the following page?

Your Escape From 9 to 5

If you’ve landed on this blog post, chances are that you’re experiencing the same confusion and frustration that I recently faced. Trust me, I know how it feels when you put in a ton of effort, creativity, and time into creating amazing content, only to realize that your TikToks are not showing up on the.

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LinkedIn Expands ID Verification to More Regions

Social Media Today

LinkedIn will now enable more users in more regions to confirm their ID.

LinkedIn 148
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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

For the sheer size of their range, very few companies stand a chance in front of Samsung. The Samsung Group conglomerate has dozens of affiliate companies under its banner. But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy phones and tablets.

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LinkedIn Outlines Updated, AI-Based System for Detecting Rule-Violating Content

Social Media Today

LinkedIn's new AI-based system enables enhanced optimization of its moderation workflow.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Is tiktok following in order?

Your Escape From 9 to 5

I can’t tell you how many times a day I’ve been asked, “Is TikTok following in order?” This is a question that I see asked in chat rooms, on social media, and even at trendy coffee shops. Well, it seems as if curiosity about TikTok’s mechanisms has reached a critical mass. So as a social.

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TikTok Launches New ‘Creative Cards’ To Provide Content Inspiration

Social Media Today

The cards provide data-backed notes of inspiration for your TikTok clips.

Content 124