Tue.Nov 14, 2023

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Two Ways to Promote Facebook Groups

Jon Loomer

There are two ways to run ads to promote Facebook groups. In both cases, the objective is Engagement. I covered the first version in a blog post recently. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group. But, there’s one more thing to check.

Groups 142
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Instagram’s Experimenting With a New Notes ‘Wonder Wall’ For User Profiles

Social Media Today

For those times when you have many things that you would like to say, but you don’t know how.

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#625: This Pep Talk Saved My Career

Amy Porterfield

Listen on… You have two choices: Get up or stay down. Sometimes, all you need is an honest, tough love pep talk to get yourself back in […] The post #625: This Pep Talk Saved My Career appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 107
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Meta’s New Ad-Free Subscription Package Also Restricts Your Capacity to Run Ads in its Apps

Social Media Today

Reminder: Meta doesn’t really want you to sign up to its ad-free subscription package

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The role of deep human insights in creative strategy

Audiense

Laura Simpson , a renowned expert in the intersection of deep human insights and creative strategy, shared invaluable perspectives in her presentation at AudienceCON. These perspectives reshape how we understand and engage audiences in today’s dynamic consumer landscape.

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YouTube Announces New Tagging Requirements for AI-Generated Content

Social Media Today

YouTube becomes the latest app to launch tags for generative AI content.

YouTube 189

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New Report Highlights Key Social Media Marketing Trends of Note for 2024

Social Media Today

Some key notes on key trends from the team at Hootsuite.

Trends 204
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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me. It felt like advertising or brand sponsorships would water down the content. Plus, I never liked the idea of monetizing an audience for the sake of doing so—I wanted to create something so meaningful that people wanted to support my work by paying for it.

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Instagram Rolls out New Achievement Awards for Creator Milestones

Social Media Today

The awards celebrate various creator engagement milestones in the app.

Instagram 175
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

Ever wonder how much your average cat video generates on YouTube? Or maybe, whether or not you can pay your rent with your ukulele cover of Baby Shark? Before you quit your day job, you’ve got to answer the question, “How much does YouTube pay per view?” Get ready because we’ve taken it upon ourselves to answer whether or not monetizing your YouTube channel is worth it.

YouTube 94
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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TikTok Launches New Integration with Music Streaming Platforms

Social Media Today

Enhanced music discovery via TikTok clips.

Platform 184
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The Science of Storytelling: How to Craft Compelling Narratives in B2B

Oktopost

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across soci

B2B 75
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Instagram Rolls Out Option to Share Reels and Feed Posts with ‘Close Friends’ Only

Social Media Today

Another new group sharing option on IG.

Feed 186
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Viral Image Of Jack Nicholson Being Asked To Sign Photo Of Heath Ledger Is Fake

Forbes Social Media

An image of Jack Nicholson looking disgust as he appears to be asked to sign a photo of Heath Ledger as the Joker has gone viral. And while it’s a good joke, it's fake.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How AI and Robotics Helps Employees Build Fans at British Airways

WebInKnow

I was fascinated by a little robot working away at the British Airways lounge in Boston. What a great example of how Artificial Intelligence and Robotics can help workers.

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Authentic marketing myths and tips for getting it right

Sprout Social

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands.

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How to Reduce Shipping Fees for Small Business

The Realtime Report

How to Reduce Shipping Fees for Small Business Small businesses can save shipping costs by following some simple strategies. Understanding your shipping needs is crucial for reducing costs. Streamlining your packaging process can save money on materials and simplify the process. Choosing the right shipping partners based on services, pricing, and reliability can significantly impact fees.

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Boost Your Brand Credibility with Executive Takeovers: 5 Steps for Success

Oktopost

The power of your executives’ voices has the ability to transform your company’s brand credibility. However, with a handful of time-consuming responsibilities, executives are often unable to consistently craft compelling social media posts that showcase the value of their company, especially when this isn’t part of their skill set. This is where you come in.

Brands 69
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How To Use Instagram Collab Posts To Boost Engagement

Keyhole.co

With 90% of Instagram users following at least one brand there, do we need to say more about the platform’s importance in building a successful business? What we do need to talk about is how you can optimize your efforts with Instagram’s special features like collab posts to maintain relevance and engagement. Released in 2021, Instagram collab posts let you share content by partnering with other Instagram accounts.

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Viral Video Of Billboard Replacing Ukraine With Israel Support Is Fake

Forbes Social Media

Have you seen video of a digital billboard that appears to show a message of support for Ukraine getting squeezed out by support for Israel? It’s completely fake.

Video 86
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5 Best PDF to ePUB Converter Tools and Software

Tweaklibrary

ePUB also known as (Electronic Publication) is one of the popular eBook file formats that are compatible with Calibre, Sumatra PDF, or Apple Books. The recent iterations of ePUB files can incorporate images, videos, and interactive multimedia elements, enriching the reading experience. Accessible on smartphones, tablets, PCs, and eReaders, ePUB files offer versatile reading options If you wish to access such files on other operating systems, you will need to convert ePUB files to PDF files and m

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X Defends Enforcement Actions Around the Israel-Hamas War, Amid Concerns Around its New Approach

Social Media Today

A new report has found that many examples of hate speech and anti-Semitism are not being addressed by X's systems.

System 172
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Trump Shares Suggestion For N.Y. Judge And Attorney General To Face ‘Citizen’s Arrest’—Latest Attack During Fraud Trial

Forbes Social Media

Former President Donald Trump reposted a social media comment early Tuesday that suggested the New York attorney general and the judge overseeing his civil fraud trial should be put under “citizen’s arrest.