Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Jon Loomer
MARCH 30, 2022
Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. What is watchbait? Why am I skeptical? Let’s discuss… What is Watchbait? “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos.
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