Jon Loomer

OCTOBER 30, 2023

There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. Click the Engagement Type dropdown menu and select “Reminders Set.” The performance goal will be “Maximize reminders set” and it cannot be changed. The only placements that will apply to Reminders are Instagram feed, Instagram profile feed, and Instagram Stories.

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The Social Media Hat

OCTOBER 30, 2023

Partnership Unpacked, Episode 45, with Greg Karelitz The post How One Of The Largest MarTech Marketplaces Achieves Scale w/ Greg Karelitz appeared first on The Social Media Hat.

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Social Media Today

OCTOBER 30, 2023

Meta's developing a new process that would enable users to create a custom AI chatbot.

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Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business.

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Social Media

Social Media Today

OCTOBER 30, 2023

The update will give you more options for managing your IG promotions.

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The Realtime Report

OCTOBER 30, 2023

wordstream.com/blog/ws/2019/07/12/video-scripts blog.hubspot.com/marketing/how-to-write-a-video-script-ht blog.celtx.com/screenwriting-tips/ masterclass.com/articles/how-to-write-a-script indeed.com/career-advice/career-development/how-to-be-a-good-script-writer oneproductions.

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Hootsuite

OCTOBER 30, 2023

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right?

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Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this video from Ignite Social Media, Paid Media Manager Victoria Rogers, Content Producer Parker Mitchell, and Senior Strategist Taylor Glymph discuss the new features of TikTok that will benefit brand engagement.

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Forbes Social Media

OCTOBER 30, 2023

It’s time to admit that most social media companies have not been able to solve their peskiest problem. Namely, how to rely less on advertisers for revenue.

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Proactive Report

OCTOBER 30, 2023

2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. The current economic climate is still in flux and the possibility of a recession remains a possibility. Now is not the time to pull back on PR and marketing efforts. Now is the time for intelligent promotion. Get smart and strategic, so you still meet your goals.

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Trends Marketing Wikipedia Survey 72

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A beginner's guide to social media automation tools and getting automation right.

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Forbes Social Media

OCTOBER 30, 2023

Samsung is bringing exciting new video capabilities to its ultra-high-resolution 200-megapixel smartphone cameras, potentially starting with the Galaxy S24 Ultra

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Keyhole.co

OCTOBER 30, 2023

Burger King has a long and colorful history starting as a fairly humble Florida-based burger chain in 1953, to undergoing years of turmoil even as the franchise grew, to becoming the global fast food conglomerate. Famous for their trademarked Whopper burgers, they have over 18,000 restaurants operating in over 100 countries worldwide. Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns.

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Koka Sexton

OCTOBER 30, 2023

10 Things I Learned from the Book Atomic Habits that Made Me a Better B2B Marketer As a B2B marketer, career advancement requires continuously learning and growing. And that means honing existing skills and cultivating laser-focused habits. Fortunately, with the right tools and guidance, you can be an even more effective and results-driven professional.

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B2B Marketing Embedding Skills 52

Jon Loomer

OCTOBER 30, 2023

It’s no longer a rumor. Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Let’s dig into the following: Why subscriptions? Subscription details Potential advertising impact This could be a pivotal moment… Why Subscriptions? It would be easy to make assumptions regarding Meta’s motivations behind offering an ad-free subscription option.

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Sprout Social

OCTOBER 30, 2023

If you treated your friends the way your brand treats your customers on social media, what kind of relationships would you have? That’s the question you should ask if you’re trying to improve your social performance and generate revenue. Consumers expect brands to treat them like friends (or at least friendly acquaintances) by being attentive and personal, not ignoring their messages while spamming their feed with posts.

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Hootsuite

OCTOBER 30, 2023

Social media calendar software is a must for any social team. With multiple platforms to manage and audiences in multiple time zones, it’s simply not realistic to post your social content on the fly to each account. (You need to sleep sometime, right?) A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place.

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Buffer Social

OCTOBER 30, 2023

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018.

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