Thu.Aug 23, 2018

Facebook Rolls Out New Options for Creating Video from Still Image and Text Assets

Social Media Today

Facebook's rolling out some new options which will enable brands to create video content from still image and text assets

Video 132

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. These are called audience temperatures and consist of Cold, Warm and Hot audiences.

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The Power of Micro-Influencers on Instagram

Social Media Today

While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions

Listen Don’t Ask

Mindjumpers

Traditionally market research has been built on claimed data. This could be surveys, interviews or focus groups. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

Data 100

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

LinkedIn Adds New Job Listing Tools, Including Option to Search by Remote Working Opportunities

Social Media Today

LinkedIn has added some new elements to its job listings to make it easier to find your dream position

List 131

5 Reports Every PR Pro Needs to Prove PR ROI

Meltwater

All the software in the world won’t help if you can’t extract the data, interpret it, and present it in convincing reports. Your marketing and communications department may have a… Read More >>>. PR Analytics

ROI 91

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5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Buffer Social

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network.

The 100 Most Searched Keywords on Google in the Past Year [Infographic]

Social Media Today

Trying to get a better handle on the latest search trends, particularly those of relevance to your industry? Check out this infographic

Trends 132

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

Social Media Glossary: 100+ Terms and Definitions for Online Success [Infographic]

Social Media Today

Do you know your geotag from your hashtag, your native ad from your meme? If you find yourself unsure about the latest buzzwords, check out this list

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

#225: How to Create an Evergreen Lead Machine on YouTube

Amy Porterfield

On today’s show, we’re diving into strategies around two things I LOVE to talk about: list building and evergreen lead automation! However, there’s a twist! I’ve brought on someone to walk us through some really great strategies on these topics on a platform I haven’t covered much here: YouTube! You and I both know video […]. The post #225: How to Create an Evergreen Lead Machine on YouTube appeared first on Amy Porterfield | Online Marketing Expert.

Push or Pull Marketing - Which Drives Better Brand Consideration? [Infographic]

Social Media Today

With more media choices at your disposal, which channels are best for marketers at driving brand consideration

Brands 131

1310 News PowerLunch: Who will be the Canadian Prime Minister in 2020?

Sherrilynne Starkie

I often visit Mark Sutcliffe in the 1310New studio for the #PowerLunch where we chat about the headlines of the day. In this episode we are joined by Toon Dreessen of DCA Architects. Guess who we think with be the Canadian Prime Minister after next year’s election? Watch and see! The post 1310 News PowerLunch: Who will be the Canadian Prime Minister in 2020? appeared first on Sherrilynne Starkie. Media Ottawa 1310New OttNews PowerLunch

News 30

How to Measure Social ROI [Infographic]

Social Media Today

Having trouble measuring the ROI of your social media marketing efforts? Check out this new infographic

ROI 131

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Push or Pull Marketing. Which Drives Better Brand Consideration? [Infographic]

Social Media Today

With more media choices at your disposal, which channels are best for marketers at driving brand consideration