Fri.May 11, 2012

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Public Relations is Everyone’s Business

Waxing UnLyrical

If you’ve ever stayed at any Ritz-Carlton hotel, you know just how terrific they are. I was reminded of this when I did just that this past week in New Orleans ( that’s where PRSA’s Counselors Academy took place ), and oh…. The room! The bathroom! They had Q-tips (most hotels don’t)! The comfy couches in the lounge! I don’t know. Aargh. But anyhoo. MDOG was just so sweet. I mean, think about it.

Introducing the Nimble Nonprofit Series


This post is by Jacob Smith, co-author of the The Nimble Nonprofit: An Unconventional Guide to Sustaining and Growing Your Nonprofit. The book is so awesome that I asked Jacob to post excerpts from it here for you, every Friday over the next ten weeks. Sit back and get comfy – you’re going to LOVE this series. . Some of this conventional wisdom is actually quite useful. and 5.4%

Too Much Talk, Not Enough Action!

Jason Yormark

I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was. Recently we had a client that hired us to provide them a marketing plan…that’s it.

Team 75

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Make friends, not ads.™ ™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! Now!") from Public Relations. "They're They join them.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How NOT to Build Links to Your Website: Courtesy of American Express

Bill Hartzer

As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. – Inbound Link Building: Locate and Submit 10 Social Bookmark Links.

The Trick With Inspiration

Twist Image

Believe it or not, you're constantly being inspired. The trick with inspiration is being able to both acknowledge that moment and act on it when it happens. I was reminded of this earlier in the week. I was listening to Howard Stern interview Chris Martin from Coldplay (it was a repeat from earlier in the year). Martin was talking about how the hit song Yellow came to him. He kept at it. coldplay.


“Facebook Terms and Policies Hub” Has Been Launched


Tweet We’ve all experienced at some point how frustrating and confusing the ever changing policies and terms of the mother of social networks, Facebook, can be. This week, they’ve launched a new site that tries to help all of their users navigate in the jungle that is Facebook’s terms and policies. We’ve had a quick look at the hub and it seems to be doing what it promises.

Making time for someday

Josh S Peters

Just schedule it. Ever notice how all of those projects you want to get to “someday” just keep piling up? I have a To-Do list on Astrid that has 50+ entries tagged “someday” and until recently that list just kept growing. Last week I started scheduling “someday” time. However, actively putting aside the time still works for cabinets.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Apple vs Microsoft: Tablet Market Clash between iPad and Windows 8


Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Most analysts think that Windows 8 and Windows Store will haul up crucial threat to iOS and its App Store.

How To Create Your Way to Your Dream Job

Shift Digital

It’s no secret that we are in a tough job market right now. Recent college graduates or those with little experience in their desired career field are going up against seemingly insurmountable odds in their job hunt. You often get to a point where you wonder what else you can possibly do or where else you can look for employment. Here is one idea: Create content to get the attention of an employer and land your dream job. Many businesses rely on content that is produced consistently to keep their website afloat in search engine results, and to keep their social media campaigns vibrant.

3 New Tools That Can Help You Create Better Content, Convert More Readers and Conquer Higher Search Rankings


This guest post is by Neil Patel of Quick Sprout. Anybody can be a content marketer … but not everyone can be a good or even great content marketer who creates articles that convert and rank high in the search engines on a consistent basis. Over time experience will teach you how to do this , but you also need the right tools. IFTTT: Automate your content curation tasks. The Web Search filter.

Test Drive of Google Drive

Shift Digital

The Shift Digital Team has been using Google Drive for about a week now and so far we’re loving it! For those of you who are not familiar with Google Drive, it is the optional replacement for what was Google Docs. Some of the awesome features of Google Drive (and of the original Google Docs) are: You can view by list or by Grid. Image previews of documents and images. a month. a month.

A World Gone Social

Learn how companies must adapt to survive.

Really Learn to Use Google Plus for Business

Proactive Report

Join Chris Abraham for an extended tutorial on how to use Google Plus for business. He delivered a 30 minute webinar, but he felt he had to rush through the information so he has taken the time to make the extended tutorial and show you all the insider tips and tricks of using Google Plus for business. Social Media Marketing Tips Google Plus social media strategy

Tips 24

The Must-have Blog Post Topic Generation Tool


This is a guest post by Eric Siu of Evergreen Search. Ideas are the beginning points of all fortunes—Napoleon Hill. Unfortunately, sometimes it’s very hard figuring out how to come up with blog post ideas. And based on that quote, if you can’t come up with ideas, then it doesn’t look like you have a starting point from which to create a fortune. Talk about saving time! Q+A Sites.

Fetching Friday – Resources Mashup & Supermoon 2012


This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. The question then becomes… how do you build a community of fans?

Free Content, Expectations and Monetization

Geoff Livingston

Good free content attracts people. If successful, it builds an expectation of more free content and time. This creates problems for small businesses and individual content creators (bloggers, photographers, etc.). First, once people get free stuff, they want more. More content, more time, even services and goods for free. They ask for it, and voice [.]. Marketing anger content customers free inbound inbound marketing inventory management marketing pay time

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Social Business Predictions

Engaging Brand

Social business in the future will not be about products or services, it will be about connections. prediction for business over the next decade. Social capitalism will link put emphasis on the role of business within society. Not just about providing employment but in protecting resources and developing commuinity across the globe. Social business will have assets and liabilities.but these will mainly be in the connections and talents they have access to.rather than in machinery. Social business will work with the customer rather than for the customer or to the customer.

Twitter Chats – Good For Business Or A Wild Public Meeting?

Small Business Mavericks

Twitter chats are a strange phenomenon that are becoming increasingly popular. According to one news story , advertisers are even willing to pay to sponsor chats (perhaps that opportunity you could consider). So what exactly is a chat, and is it worth following up on? Twitter chats make use of the hash tag to connect like minded people in a chat session. There are some chats that are so popular they resemble a wild public meeting more than a chat session, with Tweets flying in faster than you can read them. Those particular chats have probably gone beyond what is useful for most businesses.

Facebook is commercializing. Get over it.


Facebook recently announced that they are testing a service whereby, for $2, users could highlight their status updates so they stand out from the other updates in the timeline. This has created a fuss among some people who have called this shameless self promotion (a tautology if there ever was one

What Makes Good Content Marketing Great?


Content marketing—using content to promote our product or service—is a favorite promotion method of today’s bloggers. Many of us are in the content business, so content marketing makes sense. The activities that come under the umbrella of content marketing are broad. They cover everything from guest posting to uploading content to purpose-built networks (like YouTube or Soundcloud ), to offering your own free, downloadable content products on your own blog. Content marketing opportunities are, literally, limited only by your imagination. What makes good content marketing great?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

You can’t do THAT on Facebook, social media champs and Twitter punishment

Jeff Esposito

This week flew by and flat out blew. I spent six hours on Wednesday with the good folks at Children’s Hospital Boston as they helped Megatron get re-hydrated from the nasty stomach bug that seems to be making its rounds only to be followed by giving him bottle after bottle of Pedialyte to get rehydrated. Hope your week was a better one. Have a great weekend and catch you next week.

How to ReTweet (RT) on Twitter

Absolute PA

There are two ways to ReTweet (RT) on Twitter: the 1-click quick way created by and the original way created by Twitter users. RTs are the superhero of tweets – I explain why, when to use them, and the 6 benefits of ReTweeting in my post, The Superhero of Tweets. In the video below, I show you exactly HOW to use both RT methods and demonstrate: the differences between them. No BS.

A Metaphor Is a Mixed Drink

Net-Savvy Executive

It's Friday, and I've been writing long posts lately, so here's a simple idea: A metaphor is a mixed drink. In business, we use a lot of metaphors, some better than others. Some are easy for beginners. They're simple and sweet, and they lose their appeal over time. Some are difficult at first, but surprisingly good when you figure them out. Some are old, traditional, and still on point. Sparkly!