Fri.Apr 13, 2012

Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? Given the emphasis on social media in search algorithms, the answer has to be a big yes.

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If Twitter Would Have Been Invented In The 80s

Firebelly

Last week we imagined if Facebook were invented in the 90s. This week, however… …we’re exploring what Twitter would have looked like if it had been invented in the 80s. Video URL: [link] ].

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How to Get More Likes on Facebook

SocialFish

(Click the image above for more great advice on getting Facebook Likes from the Oatmeal). Have a great weekend. Implementation Potluck

Can You Solve this Digital Marketing Puzzle? – #3776

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Mad Men 2012

Twist Image

There's a new reality show in town. and it's just for you. AMC has a new original series called, The Pitch , that looks at what it takes to be a leading advertising agency in 2012. It's a weekly series where two agencies pitch for a piece of business.

Fetching Friday – Resources Mashup & My Arizona

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup.

5 Long Term Trends of Social Marketing

Engaging Brand

Kevin Kelly in his 2005 Ted Talk - How Technology Evolves , talked about 5 long term trends of evolution. He said there were roughly 5 trends and when you look at these trends you can see why brand marketing has combined with social media for the evolution of business ideas as well as life in general. Ubiquity - social media allows you to places other advertising cannot reach! It allows you into the conversations and thoughts of your consumer.

5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100. This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. Are online reviews a bad thing? “If

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

A Need to Redefine Brand Lift

Direct Marketing Observations

According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all?

How to Source and Host a Guest Post Series

ProBlogger

Yesterday, we published the second post in a series of guest posts written by author Greg McFarlane here at ProBlogger. And recently you’ll have noticed our multi-author series on generating blog comments. So today I thought it might be interesting to talk about the thinking behind trying out series, and step through some of the pitfalls you’ll want to avoid if you consider hosting a guest post series on your own blog.

Looking back on the day that changed my life forever

Jeff Esposito

At about 4:30 in the morning on a year ago today, I got woken up by my excited and nervous wife with the words, “my water broke, we need to go to the hospital now.”.

5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100. This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. Are online reviews a bad thing? “If

A World Gone Social

Learn how companies must adapt to survive.

March 2012 Search Engine Rankings

Bill Hartzer

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic thatababy Worm

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BrightEdge Awarded Patent for Operationalizing SEO

Bill Hartzer

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.