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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They are interested in this newsocial media” thing but haven’t actually dipped their proverbial toes in the social waters yet. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running. Calling attention to social profiles? Calling attention to mobile apps?

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. They’re always heralded as the next big social media hit , the best on the web, or something killer. Twitter: API – an open API is so important. The truth is, they’re not.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Then, you can filter those mentions based on the channel e.g. Facebook, Twitter, blogs etc. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Respond directly within Twitter. You can monitor mentions using a graph that shows activity over a period of time.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.