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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views. It’s why she is now famous. And it’s why Jill and Kevin will definitely forever be remembered in our hearts.

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Plutter Kite: The Ultimate Micro-Blogging Service

Techipedia: Tamar Weinberg

Brightkite: Email and SMS – mobile web is definitely the wave of the future. Making sure your site is not only accessible on mobile phones but can interact with them is extremely important. So marking a conversation or message, to be found easily later, should be one of the first features implemented.

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Tamar Weinberg is a Media Snacker » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

The internet and technology ownership has changed everything: digital TV, mobile phones, iPods, weblogs, instant messaging, [and] social networking. Previously, to have a mobile phone, you needed a large bank account. How about taping your favorite tunes off the radio? Media snackers just have pockets.

Meme 100
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. And that’s the key differentiator of social media: we, the consumers, can have one loud voice, that companies and other people listen to.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Brandwatch is a social media monitoring platform that supports 27 languages and provides results from millions of social news and media sources across the web. Price: From $49 to $349 per month.