Remove Data Remove Industry Remove Sentiment Remove Social Media
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What social media tasks to automate and what to personalize

Sprout Social

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

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How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Imagine your business just released a product and everyone is talking about it on social media. Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. What is a social media sentiment analysis?

Sentiment 145
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5 ways social media listening increases customer advocacy

Sprout Social

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors.

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Top 10 Social Media Listening Tools for Your Best Audience Insights

Social Media Strategies Summit

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. That’s something we’d all like to know, right?

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13 Metrics to Track for Social Media Success

Social Media Strategies Summit

As marketers, we have more data at our fingertips than ever before. Yet research from Sprout Social reveals that proving ROI is consistently one of the biggest challenges for social media teams. To help you choose those metrics, we’ve rounded up 13 of the most impactful social media metrics to track.

Metrics 130
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5 ways to create better buyer personas with social media data

Sprout Social

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. And their social media game is tight.

Data 138
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Social media listening examples that will help you unearth better insights

Sprout Social

And social listening can unearth these game-changing insights…if you know how to use it. Listening is like mining social data to get to the buried gold insights, so you can put social data into action. Without social listening, it’s tough to understand whether your brand sentiment has spiked or dipped.

Examples 114