The best brand marketing we’ve seen on social media in the last 5 years
Sprout Social
MAY 10, 2022
Whirlpool also benefits from #CleanTok, a popular hashtag highlighting cleaning hacks and helpful home appliances. The #RIPeanut hashtag was used more than a million times on Twitter. The brand continues to reference the life, death and rebirth of Mr. Peanut. whirlpoolusa. The gag was even mentioned on SNL. Goodbye, Mr. Peanut.
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