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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Members tap into this expert pool and benefit from free marketing resources such as webinars and industry-specific discussion boards. The free webinars offered by The Arboretum are among the best in the industry.” They aspire to build their own personal brand outside of the brand(s) that they represent on social.

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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” If you’re interested in hearing more about motivations in marketing, I’m holding a free webinar on September 19 at 9AM PST.

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2020 vision: three resolutions marketers are committing to this year

Sprout Social

With only so many hours in the day to dedicate to professional growth, consider leveraging audiovisual platforms like webinars and podcasts to take your learning on the go. On LinkedIn, marketers can chime in on the comments section of trending topics and crowdsource insight from experienced professionals.

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

You could say that in addition to being a great story teller, he was the ultimate crowdsourcer. Get Shareaholic test Filed under Public Relations , Social Media | Tags: christmas , evangelizers , jesus as a crowdsourcer | Comments (3) Site settings comment help? What an interesting bunch of people he brought together.

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What Bill Gates Predicted About Content Marketing

Convince & Convert

Lacking in resources, they recruited CrowdSource to help them expand beyond reviews and menus. Together, CrowdSource and Urbanspoon created an online dining dictionary , where food definitions included fun facts, taste attributes, and associated flavors. The strategy proved to be highly effective.

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7 Ways to Take the Media World by Storm

Convince & Convert

This means partnering with media companies through webinars and sponsored content opportunities to get your content in front of their audience. For crowdsourcing , look at Crowdsource. Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate.

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