How Meta Could Leverage Outbound Clicks
Jon Loomer
AUGUST 3, 2022
This also applies to CPC (All) and CTR (All). While links away from Facebook are included in these clicks, it can also include clicks to open other experiences within the ad, like click-to-call, click-to-message, lead forms, playable experiences, and more. But, of course, opt-outs do not apply to activity on the Facebook platform.
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