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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Fortunately, Facebook Ads reporting doesn’t have to be difficult, especially if you aren’t a data diva or a spreadsheet master. Cost per click (CPC): The amount you had to spend for each click. Once you’ve selected parameters, you can view standard metrics, including spend, revenue, reach, impressions, clicks, CTR, CPC, and CPM.

Report 152
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Even as more states ease restrictions and attempt to return to normalcy, recent data from eMarketer (chart below) shows more Gen Zers are using TikTok than Instagram in the U.S., Total Playtime of Video: The all-time data for how many total hours, minutes, and seconds this piece of content was viewed.

Analytics 154
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Perfect, right? Actually, no. Boss Tip.

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Perfect, right? Actually, no. Boss Tip.

ROI 108
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Use this data to increase your reach.

Metrics 112
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They provide precise data about conversion and traffic sources. This indicates the social network, search engine, newsletter name, or other specific source driving the traffic. Examples: facebook, twitter, blog, newsletter, etc. Examples: cpc, organic_social. Step 1: Gather data on your UTM campaign.

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The Complete Beginner’s Guide to Quora Ads

agora pulse

The data speaks for itself. This keeps the overall experience consistent and you are able to analyze the data at all the levels – whole account, campaign, ad set, or ad. The dashboard gives you the ability to analyze data from a particular time period. We use the “timeframed” data in a few ways. Excluded locations.

Adwords 133