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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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When TV Becomes An Accessory To YouTube

Twist Image

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. From the article: "From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile.

YouTube 80
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What is a customer journey map and how to make your own [examples included]

Sprout Social

This helps determine the ROI of customer-centric engagement and service. Customer journey maps reveal critical touchpoints, like social media interactions, for timely and meaningful engagement. Total the cost of customer interactions to set a better social media budget. Identify content gaps. Enhance customer communication.

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A Long List of Social Media Advertising Stats

Hootsuite

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. Plus, there are countless other way to keep the cost of your social advertising low.

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How to Make Short-Form Videos That Stand Out

Hootsuite

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time. daily views globally Whoa.

Video 112
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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

They stressed that they were strongly committed to multiplatform (linear and OTT) entertainment and delivering huge viewer reach and engagement. mobile, PC and tablets to provide clients a total audience picture. MoffeeNathanson noted that after declining in 2017, the volume of ads has increased each quarter. No kidding!

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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Just get ready because once people start following you, you may feel compelled to start engaging in exciting activities worth posting…in 140 characters or less. Together they can use Questlers toolset to start conversations about various topics and thus engage in knowledge sharing. Five Googley Ideas to Engage Learners.

Education 279