Keyhole.co

MARCH 24, 2024

Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also posts influencer content and shares UGC on TikTok. Want to market user-generated content but don’t know how to find them?

Communities 59

Communities Social Media Strategy UGC 59

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Sometimes the best influencer content comes from individuals with fewer followers. Curate Experiences and Recommendations that Foster User-Generated Content (UGC).

Travel 63

Travel Hotels Brands UGC 63

Later

OCTOBER 1, 2019

Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. View this post on Instagram.

UGC 90

UGC Instagram Content How To 90

Sprout Social

JANUARY 20, 2017

This makes marketing for travel professionals easy, right? Even in an industry overwhelmed with user-generated-content , there are challenges. How do you get folks to your travel destination when cost and time often get in the way? Create Content That Elicits Emotion. SproutSocial A1: Definitely visual UGC!

Travel 40

Travel Industry Geotagging Content 40

Pixlee

MAY 15, 2019

High-quality content goes a lot further than large quantities of content in your content strategy. Chances are that you have clicked onto a site and immediately left because the content was marred by spelling mistakes, factual inconsistencies, or an awkward tone. Work Hard to Be Original – and Trustworthy.

Strategy 71

Strategy UGC Content Travel 71

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. Airbnb shows off some luxury experiences through community content.

UGC 65

UGC Content Retail Marketing 65

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Easy gathering and sharing of genuine reviews.

UGC 60

UGC Content Instagram Hashtag 60

Pixlee

APRIL 4, 2019

Don’t be afraid to go outside the box to find appealing content. User-generated content is possibly one of the greatest hallmarks of social media platforms. Instagram is a great social media platform for harvesting the best UGC. Morphe features high-quality UGC from their Instagram community in product pages.

Platform 69

Platform UGC Social Media Content 69

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . But we’re here to help!

Curation 68

Curation Feed Feedly UGC 68

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? It is easier for a fashion or sporting goods company to think and decide what type of content to post. Yakima rewards its customers for sharing content by partnering with other meaningful brands for contests and giveaways. They all thrive on Instagram.

Instagram 83

Instagram Insurance UGC Brands 83

Pixlee

OCTOBER 30, 2019

Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. Online travel agencies can learn from Amazon’s checkout process by reprioritizing the consumer experience, especially at checkout. Simplifying the Checkout to Increase Conversion. Smart Tools Integration.

Travel 45

Travel Discount Compete Price 45

Waxing UnLyrical

AUGUST 10, 2016

Our brains are wired to find visual content especially compelling. Here are three reasons why you should build a visual content strategy today: 1. Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. Visual content builds trust & loyalty.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. Old Navy curates this content from various social media platforms and displays it on its website.

UGC 59

UGC Brands Apparel Content 59

Ignite Social Media

SEPTEMBER 23, 2021

If you’re running sweepstakes in order to generate UGC for your channels, Instagram is a great choice. By asking someone to follow you as a way of gaining entry, you’re increasing the number of people that will see and engage with your content – hopefully long after the contest has ended! Choose a Platform. Generate Brand Awareness .

Social Media 186

Social Media How To Guidelines UGC 186

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Travel 40

Travel Class Social Media Hotels 40

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 175

Strategy Marketing Banking Influencer 175

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Studies show that customer photos and other user-generated content have a positive impact on buyer behavior.

UGC 72

UGC Facebook Library Transportation 72

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

OCTOBER 10, 2018

Travelers are constantly looking for advice from their peers, social media influencers, review websites, magazines, and more. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy. How hotels can incentivize content.

Hotels 64

Hotels Curation UGC Brands 64

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Keyhole.co

MARCH 7, 2023

The content is exceptional, the witty captions, and the engagement is through the roof! But with so much content floating around, standing out can take time and effort. However, in a sea of endless content, standing out can be a challenging task. You immediately hit the follow button and eagerly wait for their next post.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. Millennials trust UGC 50% more than original content generated by the brands.

UGC 41

UGC Content Loyalty Travel 41

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . How Can Podcasts Help Your Brand? Feature Real Customers.

Brands 98

Brands UGC Authentication Influencer 98

Later

JUNE 28, 2021

To find influencers who are already engaging with your brand, search your tagged posts, comments, DMs — if an influencer has tagged you in their stories or posts, it’s a good sign they’re already sharing content about your business or products with their followers. What content do they typically engage with?

Influencer 106

Influencer Campaign Instagram How To 106

Pixlee

AUGUST 10, 2020

Creating that content is often the biggest challenge marketers must overcome before launching their TikTok marketing plan. But similar to many other channels, successful TikTok marketers are learning to embrace the power of user-generated content. Creating Compelling Content on TikTok.

Video 98

Video Marketing UGC Hashtag 98

Convince & Convert

MAY 22, 2014

With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. Images for the game are sourced using hashtags from a custom built content management system. As the images rotate, the four-minute time limit decreases.

Airlines 155

Airlines Instagram Tourism Hotels 155

Pixlee

MARCH 5, 2019

With hundreds of acres of skiable terrain, Squaw Valley Resort is in a unique position: hundreds of acres of content all waiting to be shared and experienced by loyal fans. Whether they’re on the lift, shooting photos of another skier, or enjoying an après- ski refreshment, fans are collecting picturesque content.

Communities 70

Communities UGC Geotagging Real Estate 70

Later

JULY 15, 2020

In this blog post, learn how to collect customer feedback on Instagram, turn audience insights into action, and grow your community: Table of Contents: Why Collecting Customer Feedback on Instagram is Important. Tip #3: Encourage and Monitor User-generated Content. Tip #4: Create Engaging Video Content. clarepaint.

Instagram 78

Instagram UGC Travel Transportation 78

Pixlee

FEBRUARY 8, 2021

Yet the constant stream of negative news and content could have a harmful impact on mental health. And the trouble is that it still affects you, even if you’re consuming the content passively while scrolling through your feed. What this means is you need to carefully plan your content so as not to add to the information overload.

Social Media 97

Social Media UGC Marketing Communities 97

Pixlee

APRIL 8, 2019

The secret is in the content. User-generated content and pet lovers. User-generated content is the perfect tactic for brands that want to feature pets and reach pet owners. With UGC, brands can highlight the ways pet lovers use products or services, whether the products are meant for pets or not. Isle Surf & SUP.

Hotels 72

Hotels UGC Brands Travel 72

Ignite Social Media

MARCH 19, 2019

With so many eyeballs on this content, it’s important to use Instagram best practices in this area of the platform along with the posts you add to your page. This feature is helpful if you have interesting content to share on your blog, website or Pinterest page that doesn’t translate to the highly visual Instagram platform.

Instagram 130

Instagram UGC Retail Eventful 130

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

Video 112

Video HootSuite How To UGC 112

Ignite Social Media

JUNE 13, 2017

Ask them a question that relates to your brand, you can prompt them to share a memory such as their favorite travel destination or you can give them a multiple-choice question. Instagram UGC. This is also a great way to make a play for some UGC for your brand channel, if you receive proper permissions for use of that photo.

Widget 118

Widget Hashtag UGC Travel 118

Pixlee

FEBRUARY 7, 2017

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). Triangulate that with Instagram’s user demographics - 55% of online adults between ages 18 to 29 - and we can see why AirBnB actively deploys user-generated content in its digital and social media marketing efforts.

UGC 40

UGC Content Instagram Travel 40

Pixlee

NOVEMBER 15, 2018

Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. Now, people connect broadly and share loads of content that can serve as an endorsement for a brand. Brands can gather organic UGC in a number of ways.

UGC 63

UGC Hotels Nielsen Authentication 63

Ignite Social Media

JULY 18, 2017

If you’re a brand that produces a time sensitive product, like swimwear, focus on content that gets fans prepping for swim season and highlighting your various styles for the upcoming year. Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide.

Activities 121

Activities Brands Banking UGC 121

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 91

Strategy Marketing Banking Influencer 91