Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Three years ago, I was introduced to Narrative Science , a company that trains computers to write news stories and create content or, better explained, how algorithms are becoming superior storytellers over journalists. Introducing Google News Lab. By Gini Dietrich.
Using Twitter to Disseminate News Without a News Release
OCTOBER 17, 2012
I’ve never been a fan of the news release. In fact, earlier this year, I wrote, “ No One Cares About Your News Release ” when asked if it was OK to post your news release, verbatim, on your blog. Twitter and the News Release.
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility.
Gin and Topics: Content Slow Jam the News
AUGUST 12, 2016
On this week's Gin and Topics, we have some local Chicago celebrities who slow jam their content news, some Olympians, a gleeful dog, and more. The post Gin and Topics: Content Slow Jam the News appeared first on Spin Sucks.
How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
DECEMBER 9, 2014
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers.
Google News news_keywords Meta Tag: More Cons than Pros?
SEPTEMBER 24, 2012
The Google News news_keywords meta tag is now available to all publishers that are approved for inclusion. It is nice that Google News is trying to accommodate publishers and allow for more witty, print-style headlines. Don’t let the news_keywords tag add fuel to that fire.
29% of the Top 500 Google+ Pages are News and Content Sites
DECEMBER 3, 2013
Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. The point being that Google+ does indeed offer good opportunities for audience development, engagement and content promotion.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. A Holiday Guide for the Content Marketer. There are an insane amount of tools available to a content marketer these days.
Five Ways PR Pros Can Combat Fake News
JANUARY 23, 2017
Fake news is not only a national security issue, but the problem reaches beyond politics, into media and culture. How can PR pros fight fake news? The post Five Ways PR Pros Can Combat Fake News appeared first on Spin Sucks.
Can an Algorithm Write a Better News Story than Humans?
MAY 10, 2012
One of the attendees told me he pays $50 a day to an Indian firm to have them scrape content off the Internet and change it “a little bit” so he can post it on his own blog. blogger, and content developer, this pains me.
Are You Contributing to Fake News?
APRIL 5, 2017
Fake news explosion affects all of us in our professional and personal life. Some of the fake news sites are getting pretty good at convincing the casual viewer they are legitimate. The post Are You Contributing to Fake News? Related Stories Are You Contributing to Fake News?
Take Advantage of Additional Google News Opportunities for Publishers
JUNE 4, 2014
Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. 1) News_keywords tag – Use the news_keywords tag to provide up to 10 defining phrases for each article.
Google News Tip for Google+ Embedded Posts
SEPTEMBER 10, 2013
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. Google News Wants Title Tags to Match Headlines?
Four Ways to Keep Content Fresh
JULY 29, 2015
Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? Keep Content Fresh. To help us tell their stories, we do a few things to stay creative and keep content fresh: Subscribe to SmartBrief. By Gini Dietrich.
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. The post Facebook Updates News Feed Algorithm appeared first on Ignite Social Media - The original social media agency.
Poor Media Literacy Spawns Fake News Successes
DECEMBER 25, 2016
Never did I imagine that a crisis would come to a fore as quickly as it has with this year’s fake news crisis. ” Since then we have witnessed the election of Donald Trump, Pizzagate , and the general rise of digital fake news. Slanted News. My News Experiment.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. Furthermore, Twitter and Facebook are about much more than just news delivery.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. I’ll say it again: Repurpose content. SlideShare Turns Content into Presentations. By Stephanie Vermillion.
News Release Success: Be Found in Search Results
APRIL 21, 2015
Generate a great idea for a news release. Write the news release focused around those keywords. For years when a PR pro sat down to write a news release, he or she put her SEO hat on first and the wordsmith hat on second. By Mickie Kennedy Does this process sound familiar?
Extend Media Relations Efforts With Engaging, Shareable Content
JANUARY 31, 2017
Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
What are news organizations doing to increase user activity and engagement on their Facebook pages? Here are five good ideas for news media Facebook pages: 1) Use Geotargeting. 5) Create Special Content. Related posts: Which News Sites Have the Most Valuable Facebook Pages?
How the Blog Post Op-Ed is Changing News
Convince & Convert
SEPTEMBER 23, 2015
This isn’t news to you, but here’s what makes it interesting: If you were to search LinkedIn for “Google Alphabet”, you’d find a collection of articles written by CEOs, Presidents, and Ph.Ds. For many, this intersection of news and content is both engaging and informative.
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
So I thought I’d check in on the PageSpeed scores for a selection of major news sites. For the sake of simplicity I pulled PageSpeed Online scores for the home page of each news site. Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score.
SMART News Content
AUGUST 5, 2016
Over the past ten years the news media has been under a great deal of pressure. Often, it provides language we see verbatim in news stories.”. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.
How to Create High-Quality Content
FEBRUARY 12, 2015
If you want to always be safe from changes Google makes to their algorithms , the only way to do it is through really good content. What Constitutes High-Quality Content? If you’re having trouble creating high-quality content, there are questions you can ask yourself to help.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.
The Most Common Google News Errors and How to Avoid Them
JANUARY 16, 2013
In working with publishers one of the things I’m most frequently asked to do is troubleshoot problems with Google News. Anyone on staff at a news or content site can attest to the importance of Google News and news search optimization.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. What is the vision of your content?
Timeline of PR News Content
AUGUST 11, 2013
This was a new medium with new technology and it needed new content. By 1955 half of all American homes had a TV and this became the medium of choice for news. They had to learn to create news content for yet another new technology.
Four Content Discovery Tools to Engage
MARCH 9, 2015
Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Swayy for Personalized Content. By Jessica Davis.
Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates
JANUARY 9, 2013
Which news sites get the most engagement on their Google+ pages? It’s been a year since I took an early look at engagement rates for news organizations on Google+ , so I thought I’d revisit the topic and do a fresh comparison. 2 BBC News 147.34 6 Breaking News 75.56
While We’re Going After Fake News, How About Ad Scams, Too?
DECEMBER 28, 2016
in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. The internet is also being overrun with clickbait sites promoted by Outbrain and Taboola that exist to lure readers of legitimate news in order to rack up page views. There has been quite a stir lately in the U.S.
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
Nearly two years ago, Google changed their algorithm (and called it Hummingbird ) to accommodate the way people search the web—by featuring content that answers questions. Victor is a staff editor on the news desk of The New York Times. Feature Content that Answers Questions.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA.
Facebook Adds New Weapons to Its Fight Against Fake News, Hoaxes
DECEMBER 15, 2016
Facebook will turn to third-party fact-checking organizations to help combat fake news and hoaxes. We’ve relied heavily on our community for help on this issue, and this can help us detect more fake news. Stories that have been disputed may also appear lower in News Feed.
You Have More Content than You Realize
NOVEMBER 28, 2016
This is the first in a series of posts with great advice about content marketing. Generating content can be an arduous task. Marketing in today’s world presents more challenges than ever before because people expect great content – where they want it and when they need it.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. So—creating a content marketing strategy is vital. These same six questions can provide the basis for formulating your content marketing strategy.
Google News Not Always So Great at Favoring Original Sources
SEPTEMBER 1, 2011
News publishers are all too familiar with the fact that Google News doesn’t always do such a great job of favoring original sources in its story clusters. Today I noticed an example that is worth pointing out because you’d think Google News would be able to handle it properly.
5 Mistakes That Prevent Your Content From Going Viral
OCTOBER 4, 2014
Why isn’t your amazing content going viral? Why aren’t people sharing your content? What pushes someone to not only to view your content, but to pass it on? There is a science to creating viral content. 5 reasons your content isn’t going viral.