Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 10, 2010

. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? .”

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. Consequently showing ROI is almost impossible.

Mobile 111

Mobile Reputation Social Graph Skills 111

Keyhole.co

NOVEMBER 19, 2020

Save time, as all your social media analytics are available to you in one platform. But which social media monitoring tool is the best for your brand? What you need is a resource that provides you with quality insights about each tool. It can be tough to pick one — with so many enticing promises from each solution. Best of all?

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

SEPTEMBER 8, 2010

Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. You’re the number one social network in the world.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

APRIL 7, 2010

Depends on your resources and how big these geo-apps get. Re customer service – yeah – I can see that's annoying but, in fairness, they are in the grips of a massive updraft at the moment so I'm sure they're creaking resource wise. Still, the should get on top of it.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Buffer Social

DECEMBER 6, 2023

  An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.   If you’re struggling with writing hooks that grab attention, check out this expert resource from Masterclass. A “back-and-forth” scenario exchange in a conversational format. 

Analysis 88

Analysis Twitter Meme Hashtag 88

Laurel Papworth

AUGUST 1, 2010

For a start, social games are BIG business. And Zynga are just ONE Facebook game company. More than 90% of the company’s revenues come from users converting real cash into proprietary virtual currency. Typically the company pays less than 10% of that to a third-party transaction handler such as PayPal and keeps the rest.

Facebook 105

Facebook Virtual World Foursquare Banking 105