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The ultimate social media listening guide for marketers

Sprout Social

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. This sort of listening prepares you to take action if needed and prevents a potential backlash to your company.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Generative AI (looking at you, ChatGPT) has made producing written documents a breeze. These documents are intended to make sure your firm and your people are represented in the best light.

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GDPR and social media: What marketers need to know

Sprout Social

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media? TikTok’s privacy policy.

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8 Must-Haves of a Smart Social Media Governance Plan

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Your social media governance plan combines your policy with other documents related to: planning strategy, and brand safety. You should also document requirements for response times and archiving.

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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

A well-documented customer service strategy is the connective tissue that unites complex team structures while preventing duplicated efforts. When things are going well, you can use audience sentiment data to identify what customers are loving. Use this customer experience audit to serve as a shared place to document findings.

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Decoding CSAT: What it is and how to calculate your score

Sprout Social

Companies use CSAT surveys to ask customers simple feedback questions such as “How satisfied are you with your experience?” For many companies, achieving 100% is the goal. It is measured to gauge customer sentiment and loyalty by asking one question: “How likely are you to recommend {product name} to a friend or colleague? ”

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How to roll out a successful rebrand on social media

Sprout Social

This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. Heck, ongoing rebrands are popular even among established companies. And don’t forget to communicate company-wide when your rebrand goes live.