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This Week in Social Media – 6/19/2013

Social Media Marketing

The lesson: if you represent a company, the content you create - even if ranting about another business - reflects on your company. Here''s a handy comparison of the two services side-by-side. Instagram Video this week in social news social media facebook Twitter' Confused about what to do on Twitter?

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. If Google Alerts had been developed with a focus on social media, this would be it. blogs, microblogging sites, social networks, etc.). Alterian SM2 Freemium.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. You’ll want to own the conversation online related to your products and services in comparison to your competitors. Attensity is a social analytics and engagement platform specifically designed for very large companies. Share of Voice.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

In comparison, here’s another anomaly (for its time). This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site.

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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Love the comparison… it is SO true Reply Tamar Weinberg June 4, 2010 at 8:47 am Woohoo! I am just working on a social media strategy for my thesis in a German company.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is optional It doesn’t matter what the demographics of your customers are.

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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Graphic Design. Research & Development. Whatever You Can Imagine.