Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. this week in social news'

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Social Media Nielsen Press Release News 167

Social Media Marketing

JUNE 19, 2013

The lesson: if you represent a company, the content you create - even if ranting about another business - reflects on your company. Instagram Video this week in social news social media facebook Twitter' Here are two examples of how that played out last week for Dunkin Donuts (good) and Wendy''s (bad).

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Adam Sherk

JULY 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Buried News Sites on Digg by Adam Sherk on July 23, 2009 It’s no secret that mainstream news sites are experiencing increased exposure on social news sites like Digg. By contrast Telegraph.co.uk

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Digg Sites News Yahoo 119

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. If Google Alerts had been developed with a focus on social media, this would be it. blogs, microblogging sites, social networks, etc.). Budget: Under $500 per month.

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SM2 Vocus Alterian Radian6 202

Stay N' Alive

FEBRUARY 8, 2012

or just click here) One thing I haven't been able to divulge until now is that there's an innovative company that I've been using to provide these weekly emails that provide customized news from my social news streams, and. If you didn't, go over to the right column of my blog and subscribe now! (or

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Newsletter B2B Content Social News 70

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. If you’re going to dive in the social media world, you need to understand what it means to be “social.&#

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

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Social Media Case Study MySpace Yahoo 172

Bill Hartzer

APRIL 13, 2012

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition.

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SEO Construction Social Bookmarking System 98

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social media can help you create a long-term relationship with your consumer that ensures they continue to visit you, and not a competitor. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. I would add that social media has changed the game for companies.

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Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

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Social Media Strategy StumbleUpon Digg 269

Adam Sherk

DECEMBER 22, 2009

What types of stories gained traction (or were buried) on social news sites like Digg and Reddit? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What types of stories got the most retweets? What generated the most “likes” and comments on your Facebook Page?

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Trends How To Digg Press Release 167

Proactive Report

MAY 24, 2012

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. Do a social audit and locate everyone who speaks positively about your brand.

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Brands Klout StumbleUpon Digg 101

Saying It Social

MARCH 11, 2010

« Previous | Next » About Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses. “According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence.

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SEO Tools StumbleUpon Engineering 128

Adam Sherk

OCTOBER 23, 2009

But I wouldn’t have expected Digg to be a strong second, since the social news site is known for sending large spikes of visitors that quickly scan the page and then move on. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Hitwise Social Media Digg Survey 124

Keyhole.co

SEPTEMBER 12, 2023

To capture every business opportunity on social media and bond with your audience, sign up for your free trial today! Brandwatch The second social listening tool worth considering is Brandwatch. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

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Tools Social Media Curata Price 52

Social Media Network Marketing

JULY 17, 2009

Communication is a huge part of social networking sites and includes tools such as email, instant messaging, and real-time posts on an individual's profile. Today's other popular social networking sites include LinkedIn and MySpace. Social news sites. Social bookmarking sites. Social review sites.

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Delicious Social Bookmarking Vimeo Instant Messaging 50

Proactive Report

OCTOBER 25, 2011

If you do it right, tie your release to a current news item the media is interested in and then present it in the right format, you’re likely to see your news content on the evening news, in print or on a media website. One example is a company that offers temporary office space. Learn to think like a citizen journalist.

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Journal News Digg Sports 99

Social Media Network Marketing

JUNE 13, 2010

Social networks like Facebook and others. Social news / bookmarking sites like del.icio.us, technorati, dig and others. When appropriate, we can point readers toward your product, but in such a way that they feel we are providing useful information rather than pitching your company. Professional networks like LinkedIn.

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Reputation Xanga Microblogging Technorati 50

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JULY 15, 2009

That’s why social media is important. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

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Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

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Hotels Social Media Communities Discount 245

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Make it easy for them to do so by providing the URL!

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YouTube Campaign URL Paid Search 129

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

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Social Media Digg Brands Marketing 100

Buffer Social

JUNE 16, 2016

Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company. Petra Diener , 3 Across The Sea – Getting a new account rolling and communicating. Erik Fisher , Social Media Examiner – Keeping tabs on the breaking social news for our weekly Friday morning show.

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Social Media Social Media Management Project Marketing 40

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. One of the things I look for nowadays when I visit sites is how well they’re integrating their social network presences. It’s much appreciated.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s hard to say if that will happen again. Time will only tell.

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Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. This is a guest post from Shevonne Polastre, who wrote this article on behalf of TopHost.Gr , a Greek web host that offers shared hosting.

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Techipedia: Tamar Weinberg

MAY 19, 2008

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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Reputation Airlines Digg MySpace 100

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

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Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Even a recent thread on Cre8asite Forums discussed this, kicking off by someone stating they find social media very intimidating. The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Yes, it’s all to do with social media.

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Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success.

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Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort. Most business owners want quick success. That is not realistic. Nice article worth the read.

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MAY 9, 2008

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. In fact, most of them had already left.

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Razor Social

MARCH 30, 2016

They could be saying something positive or negative about your company. Brandwatch is a social media monitoring platform that supports 27 languages and provides results from millions of social news and media sources across the web. For a large company, there is far too much to do this manually. Brandwatch.

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Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. As for the business purpose of real time searches, all of this information can certainly be used to benefit a marketing or research project.

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Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Newsletter Handbook Virtual World LinkedIn 144