Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. month option that is ad free.

Communities 190

Communities Tools Strategy Message Boards 190

SocialFish

OCTOBER 1, 2010

The Attention Stream: Keeping Your Market Engaged in a Constant Stream of Content… (ClickZ). How To Be The Jack Bauer Of Your Company (Adam Singer). Offline-to-Online-to-Offline: Lessons Learned in Building a Custom Community Platform (Frogloop). Technology is just a tool… but are you skilled with it?

Analysis 165

Analysis Social CRM Construction Foursquare 165

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. Not only has EMC|ONE helped build that proficiency, but it’s also fundamentally changed our company.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Convince & Convert

DECEMBER 7, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) You Don’t Have to Own A Community to Build Community. How do you fit in with the community zeitgeist? Social etiquette. Who do you friend?

Skills 125

Skills Communities Collaboration Organization 125

Sprout Social

AUGUST 12, 2020

People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness. If you want to build a community around your brand, you need to know what your brand is.

Communities 143

Communities Brands How To Forums 143

Convince & Convert

FEBRUARY 8, 2012

Jay: One of the things that I see all the time, and you do as well I’m sure, now that many companies have come around to the belief that they should have a community, there isn’t a lot of community activation, or perhaps not as much as there should be. I don’t believe they’re engaging.

Communities 122

Communities Activities Conference Conversation 122

Social Media Strategery

MARCH 8, 2011

Ombudsman – When the community starts complaining about the speed, reliability, or accessibility of the platform, you need to be the one to bring up those concerns with the developers and push to get these issues fixed. After all, you’re the advocate for the community, not a mouthpiece for the development team.

Communities 137

Communities Wiki Yammer Forums 137

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 4) None of the following are community platforms: Wikis, Blogs or Forums. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

Communities 117

Communities Groups Groups Social Media 117

Mindjumpers

AUGUST 11, 2010

Various studies indicate that people talk to others about products and companies via e-mail. It happens spontaneously via the interactions between people on such sites, but also by assembling relevant pages and communities whereby you closely follow the feedback of the communities and provide a viral element.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

OCTOBER 23, 2023

Or, if you’re maintaining the online presence for a retail company, you might have a larger social media team focusing more on social commerce to generate more sales. These duties can range from managing customer service on social media to building a separate community specifically for customers.

Skills 80

Skills Team Social Media HootSuite 80

Sprout Social

AUGUST 2, 2022

Creators thrive on audience-based platforms because their goal is to produce content that entertains, informs and persuades. Companies like Meta are taking notice. Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community.

Communities 111

Communities Social Media Community Platforms Platform 111