Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. These fine folk did: Jan. These fine folk did: Jan.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. Well, perhaps sometimes those of my dog, Suzy Q.

Postrank 165

Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization.

ROI 169

ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

OCTOBER 24, 2010

Yancey Thomas said: Weekly Roundup: Rethinking Color | Waxing UnLyrical [link] [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Waxing UnLyrical

DECEMBER 11, 2010

You probably don't need *more* snow, but here's what we went through earlier this year (see the vid): [link] [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Postrank 145

Postrank Tourism Blogroll WordPress 145

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

Postrank 150

Postrank ROI Class Tourism 150

Waxing UnLyrical

FEBRUARY 7, 2011

" Blogging poetic by @shonali: An Ode To Monday [link] [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q.

Postrank 161

Postrank Class Tourism Blogroll 161

Waxing UnLyrical

NOVEMBER 6, 2010

Linda Machado said: So Much To Do [link] via @shonali [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me.

Postrank 156

Postrank Class Tourism Blogroll 156

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Paper.li 114

Paper.li Postrank Tourism Blogroll 114

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Hopefully, I was going to go eat a dosa. I’m pleased to tell you that I did, indeed, go eat a dosa that day. To say and not say.

Creative Commons 162

Creative Commons Postrank Tourism Flickr 162

Waxing UnLyrical

NOVEMBER 27, 2010

Jeff Domansky said: Nice and simple from “one of the best” Simply the Best #PR [link] [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. no, seriously, its just me.

Creative Commons 166

Creative Commons Postrank Tourism Flickr 166

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Waxing UnLyrical

OCTOBER 31, 2010

Some Halloween social media fun for a good cause , from Beth Kanter. How to celebrate Halloween social media style , from New Media Strategies. The Halloween theory of social media , from Richard Bailey’s PR Studies. The Halloween theory of social media , from Richard Bailey’s PR Studies.

Postrank 129

Postrank Tourism Blogroll Creative Commons 129

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Get Shareaholic test Filed under Communication , Social Media , Weekly Roundup | Tags: connections , linking , thinking | Comments (3) Site settings comment help? Why: Mollie is actually thinking instead of simply linking.

Postrank 149

Postrank Class Tourism Blogroll 149

Waxing UnLyrical

OCTOBER 9, 2010

Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q.

Postrank 134

Postrank Class Tourism Blogroll 134

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Sign out Leave your comment here.

Postrank 124

Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? These fine folk did: Jan.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

OCTOBER 20, 2010

Capitol-Cast » Blog Archive » 10 Reasons to Attend IABC/DC Metro’s Silver Inkwell Awards Gala says: October 21, 2010 at 12:36 pm [.] the entire posting at Shonali’s blog, Waxing Unlyrical. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Postrank 182

Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. If anyone knows how to tell a story through social media, you do.

Class 237

Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. While using social media to defend your reputation is important, collaborating with the mainstream media also helps to build support.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 3, 2010

This past Sunday, I shared seven posts that I think make for great reading when you’re preparing for a presentation. [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else.

Postrank 169

Postrank Tourism Flickr Blogroll 169

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. The more popular one is A Digital Nativity , but A Social Network Christmas is fun to watch as well. You may already have seen a couple of the Christmas-related videos making the rounds lately.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 25, 2010

Conch and Drum | Waxing UnLyrical says: October 16, 2010 at 6:03 am [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q.

Postrank 129

Postrank Tourism RSS Blogroll 129

Waxing UnLyrical

SEPTEMBER 5, 2010

Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q.

Project 177

Project Class Postrank Diagrams 177

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

AUGUST 29, 2010

Why: Peregrination + philanthropy using social media = paradise. Passports with Purpose 2010 – Travel Bloggers Raising Money Together , from Chris Gray Faust ‘s Chris Around the World. British holidays are not that bad , from Darren Cronian ‘s Travel Rants. These fine folk did: Jan. These fine folk did: Jan.

Travel 125

Travel Postrank Tourism Blogroll 125

Waxing UnLyrical

JANUARY 22, 2011

Sign out Leave your comment here. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me.

Exercises 100

Exercises Postrank Tourism Blogroll 100

Almost Savvy

AUGUST 3, 2009

While I imagine that this attitude makes the local board of tourism very happy, is there really any place where we can do whatever we want and be assured that no one will know about it? If you are looking for a social media guru, youve come to the wrong place. What are your goals and how can I help you achieve them?

Reputation 191

Reputation How To LinkedIn Lijit 191

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

Class 156

Class Postrank Tourism WordPress 156

Waxing UnLyrical

SEPTEMBER 13, 2010

We’ll pick up where we left off last week, discussing social media ROI. A good way to start, if you haven’t done it yet, would be to join tomorrow’s #measurePR chat with Don Bartholomew. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help?

Class 144

Class Postrank Tourism Survey 144

Waxing UnLyrical

DECEMBER 19, 2010

Sign out Leave your comment here. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me.

Klout 105

Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

JANUARY 24, 2011

Get Shareaholic test Filed under Erica Holt , Marketing , Public Relations , Resources , Social Media | Tags: adwords , digital , erica holt , google , mobile marketing , nonprofits | Comments (9) Site settings comment help? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Tools 247

Tools Adwords Marketing Class 247

Waxing UnLyrical

DECEMBER 13, 2010

thanks for the … [.] These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb. It does not reflect the opinions of my clients, former employers, or anyone else. Well, perhaps sometimes those of my dog, Suzy Q. no, seriously, its just me.

Flash Mob 222

Flash Mob Ustream Class Film 222

Waxing UnLyrical

DECEMBER 26, 2010

5 social media gifts I want from Santa , by Matt Singley. e-Christmas sales driven by free shipping , from Social Media Influence. Makes you rethink the whole social media shiny toy thing, doesn’t it? So this made me laugh. Why: I love these ideas! Forget Foursquare and Facebook.

Class 139

Class Postrank Tourism RSS 139

Convince & Convert

JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. I work with clients to create communication plans and digital strategies that usually include some form of social media. The who is doing what piece of the puzzle.

Social Media 141

Social Media Consultant Strategy Organization 141