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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184
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Book Review: Social Media Marketing

Webbiquity SMM

You can’t just ‘leave your mark’ and expect success…Members of social media communities are no longer swayed by a coupon for 10% off or an invitation to try a new product. Social Bookmarking (Delicious, Diigo, Bmaccess; the distinction from social news sites is s bit blurry). Social Events (e.g.,

Review 152
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How Social Media can Fix the Troll and Bullying problem

Laurel Papworth

Our evening News as Entertainment TV shows that track a camera chasing somone down the street? Bullying can be a contributing factor in suicide and damages whole communities not just the bullied. Because they reflect back the community values with a twist. Is it our adversarial political system? Social Media Spotlights Trolls.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Brandwatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, as well as social media and news or review sites. Here’s what gets even more interesting: Glean.info alerts you when your brand gets mentioned on a fake news site. Start Your Free Trial. Brandwatch. Glean.info. Price: Custom.

Tools 52
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. Again, this process of choosing brand evangelists is nothing new in the marketing space.

Brands 133
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Social Media in Action: Twitter and Emergency Response | Social.

Social Media Strategery

Development Social Media Social Media in Action: Twitter and Emergency Response Tue, Sep 23, 2008 Social Media If you were reading the news or traveling by plane today, you probably already know about the JetBlue evacuation of JFK airport in New York today. We are using YouTube to help tell complex stories as well. Government 2.0

Gov 2.0 50
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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

BrandWatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, as well as social media and news or review sites. Here’s what gets even more interesting: Glean.info alerts you when your brand gets mentioned on a fake news site. – Start a Free Trial. BrandWatch. Glean.info.

Tools 98