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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. What’s your goal?

Industry 231
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Google+: The New Kid on the Block, but is it Too Little, Too Late?

Techipedia: Tamar Weinberg

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. One thing you’ll notice is non-industry folks engaging on the network.

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13 Characteristics Of Successful Digital Schmoozers

Techipedia: Tamar Weinberg

They have REALLY engaged social networks. Over the past two years, I’ve been on a quest to answer the questions above through: 200+ interviews with the world’s most creative entrepreneurs on my web show The Rise To The Top (including Techipedia’s very own Tamar Weinberg !) As soon as something breaks in her industry, boom!

Industry 248
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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. That’s not really convincing social proof. Reply Tamar Weinberg June 3, 2010 at 10:25 am Thanks Ronen.

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Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

Most people don’t know how to define objectives, and frankly, even with well-defined objectives, you just can’t do social media marketing by itself and assume you’re going to build traction or visibility. There’s something to be said about genuine social networks that allow people to connect with their loved ones.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

It’s trying to reverse that situation though and bind everything together into a huge social network, always faithful to its mission ‘to organize the world’s information and make it universally accessible and useful’. The New Model: How Google+ “Gets” Content is a post written by Tamar Weinberg. ].

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. Of course, shared links on social networks also drive traffic. It’s up to you to capitalize this and leverage it effectively.