Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. On TikTok, the hashtag now has over 97.2 Read more about why diversity in marketing and social media is non-negotiable.

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Collaboration Brands Press Release Communities 93

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 124

Social Media Tips HootSuite Marketing 124

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. TikTok didn’t invent influencer marketing.

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Trends Influencer Strategy Hashtag 144

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 101

Influencer Marketing Collaboration ROI 101

Keyhole.co

JANUARY 26, 2024

Skims’ content marketing strategy uses the same genius, leading to its top position. So, with some market research and targeted campaigns, Skims is all set to make a mark in men’s sportswear. Here are some key features of Skims’ marketing strategy leading to this success. Skims also teamed up with big brands.

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hashtag Social Media Sentiment How To 52

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Keyhole.co

MAY 30, 2023

It’s okay if you admit to listening to TikTok trending songs while working out! As per the latest social media statistics , remixing a TikTok trend leads to a 14% increase in watch time. Apart from enjoying the hook steps, you can actually connect with your target audience by giving TikTok trends a relatable brand twist.

Trends 52

Trends Examples How To Hashtag 52

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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Influencer Instagram Brands Fashion 61

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 95

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

JANUARY 28, 2023

Predicting the future of social media trends isn’t easy, but that’s precisely what makes it so much fun! At Keyhole, social media is our bread and butter, and our team here works hard to stay up to date with all the key social media trends. We have a good idea of where social media trends are headed in 2023. Well, guess what?

Trends 52

Trends Social Media Tools Strategy 52

Social Media Strategies Summit

JANUARY 5, 2022

Next, you must understand the algorithm, see what your competitors are doing, and stay current with trends. When done right, Instagram marketing can benefit your small business in several ways. Many marketers make the mistake of jumping straight to the content creation process. Leverage the Right Hashtags.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. onlineoptimism.

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Examples Campaign Tips UGC 139

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Tips Marketing Trends Influencer 52

Keyhole.co

JULY 4, 2023

But how do you structure an effective Instagram marketing strategy? Keep scrolling to explore the best practices for creating a good Instagram marketing strategy template. Why an Instagram marketing strategy is important Incorporating Instagram marketing for your business is vital to stay competitive in the industry.

Template 52

Template Templates Instagram Strategy 52

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 97

Influencer Brands Collaboration Authentication 97

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 134

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. In this guide, we’re diving into the essentials of B2B influencer marketing.

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B2B Influencer Brands Marketing 113

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content.

Examples 52

Examples Strategy Twitter Marketing 52

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Case Study 111

Case Study Marketing Directory Retail 111

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. But you’d be wrong because a viral TikTok trend discovered that guys are seemingly united in their obsession for Ancient Rome. ambarrail This trend is incredible. According to KnowYourMeme , this trend first surfaced in 2022.

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Social Media Meme Fashion Trends 239

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 96

Influencer Brands Fashion Review 96

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Here are the most important trends we’re expecting to see in 2019. .

Influencer 75

Influencer Trends Brands UGC 75

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Collaboration Brands Instagram How To 63

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Discover everything you need to know about the app, our top tips for creating viral videos, and how the algorithm works in this ultimate guide to TikTok marketing: Table of Contents. Follow us for a TikTok take on all the latest social media trends and tips!

Marketing 113

Marketing Hashtag Trends Analytics 113

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. But first, why you need to try B2B marketing on TikTok. Keeping up with these social trends isn’t just a B2C priority.

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B2B Brands Marketing How To 132

The Realtime Report

FEBRUARY 2, 2023

Collaborations with other influencers and special guests. HOP ON TRENDS EARLY: Bypass getting lost in a sea of content by hopping on viral content early and increase your chances of being discovered among popular hashtags or soundbytes before they get stale. Cross promotion.

Engagement 91

Engagement Social Media How To Hashtag 91

Social Media Strategies Summit

MARCH 9, 2023

Having a good attitude, being respectful of people and their ideas, and how to collectively and collaboratively evolve and adapt these ideas to create content for us seems to work best for us.” That might mean playing around with hashtags, trying different trending sounds, or experimenting with the latest platform features.

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Team How To Social Media Management Trends 187

Social Media Strategies Summit

OCTOBER 7, 2022

Social media marketing is tough. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. Small Business Trends Social Media Calendar Template for Small Businesses. Download it here. Download it here.

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Template Templates Content Small Business 223

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. These data can be used for your marketing strategy down to customer support to drive a positive impact on your business. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

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Strategy Marketing Case Study Hashtag 98

Keyhole.co

DECEMBER 12, 2023

With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach. Keyhole First up is Keyhole , a real-time social media analytics and management tool that offers an end-to-end solution for your social media marketing.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Keyhole.co

AUGUST 15, 2023

And this is where some of the best social media marketing tools come in! They’re no less than a blessing for all kinds of businesses and marketing teams. Social media manager, marketing consultant, brand manager – whatever capacity you work in, these tools can be the key to your success. That’s not all.

Social Media 52

Social Media Tools Module Marketing 52

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Hop on trends and challenges.

How To 127

How To Hashtag Influencer UGC 127

agora pulse

FEBRUARY 10, 2021

Instagram: Behind the scenes, event and expo photos, collaborations with partners or local businesses. They rarely promote their products or discuss fashion or beauty trends. Running a busy marketing agency like Contentworks, this tool is essential for planning. . Piggyback on What’s Trending.

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Organization Social Media UGC How To 207