Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Campaign Social Media Brands Apparel 91

Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. What content do they typically engage with? Ready to streamline your content collection process?

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Influencer Campaign Instagram How To 106

Ignite Social Media

OCTOBER 13, 2020

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed.

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Campaign Brands Press Release UGC 108

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products.

Strategy 116

Strategy Brands Content UGC 116

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns.

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UGC Brands Content How To 89

Social Media Strategies Summit

NOVEMBER 18, 2022

Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Pixlee

NOVEMBER 22, 2021

It’s no wonder ecommerce businesses are leaning towards TikTok marketing for promotional campaigns and organic social growth. The Basics: Creating Your First TikTok Ad Campaign. Let’s take a look at the various types of ads that TikTok offers: In-Feed Ads (Biddable Ads). In-feed video ads come under the biddable ads option.

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Campaign UGC How To CPC 52

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. The brand also posts influencer content and shares UGC on TikTok. or “Belong Anywhere.”

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly.

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Organization Social Media Content Analysis 189

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Easy gathering and sharing of genuine reviews.

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UGC Content Instagram Hashtag 60

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns. Start by checking the performance of any paid social campaigns you’re running. Review Scheduled Content or Publish Live Posts.

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Social Media Management Social Media Curation UGC 172

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

Social Media 59

Social Media Strategy UGC Influencer 59

Keyhole.co

JULY 29, 2023

Uses multiple content formats Engages with the audience Follows viral trends Social listening Shares product updates Builds customer relationships Offers customer support Provides social proof Key takeaways from Starbucks’ social media marketing strategy Trends always come and go. followers LinkedIn: 2659357 followers TikTok: 10.3

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Campaign Social Media Strategy Hashtag 52

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) Will you be working with influencers on your campaign?

Campaign 89

Campaign Marketing How To Instagram 89

Likeable

DECEMBER 22, 2020

It’s the most wonderful time of the year: when we reveal our top 10 branded content wins! Each week in our #TBT newsletter , we do a “Content Spotlight” on what we thought was the best branded content of the week. THE TAKEAWAY: Why did this content work? Want branded content inspiration in your inbox every week?

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Brands Content Airlines UGC 121

Later

FEBRUARY 21, 2020

While you have to consider your business goals and content style to get it right, a planned out grid and Instagram aesthetic is a guaranteed way to get more followers. When it comes to creating a colorful feed, industrial designer and blogger Sam Ushiro knows how to stand out from the crowd! can be just as captivating.

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Feed Feedly Instagram Examples 70

Ignite Social Media

JANUARY 22, 2020

Luckily for you, we’ve narrowed down the five best performing post types so that no matter what’s trending this week, your content will come out on top. But on social platforms, lists are often among the top performing pieces of content. The good news is that quality UGC is right at your fingertips. Animal Videos.

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Types Delicious UGC Brands 179

Social Media Strategies Summit

NOVEMBER 18, 2020

Marketers largely ignored awareness and consideration-stage content in favor of purchase-oriented content. In fact, 30% of consumers want educational, informative social content from brands. Content creation expenses and staff salaries for videography, graphic design, and social media marketing. Leverage Influencers.

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. Consistency.

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Content Metrics UGC Conversation 140

Ignite Social Media

JULY 19, 2019

Yes, their main feed is chock-full of stunning imagery, but they also share great content on Instagram Stories and IGTV that gives travelers the inside scoop on their next trip that they crave. A key part of our social strategy is the curation of UGC. One look at their feed, and you’ll be itching to book your next getaway.

Travel 95

Travel UGC Brands Tourism 95

Keyhole.co

DECEMBER 1, 2023

Most social media platforms allow you to repost or share content from another account or page. Sharing others’ posts directly was not possible until last year when Instagram rolled out an update allowing users to share Feed posts to their stories. It is one of the reasons why people can generate a lot of buzz on Twitter.

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Instagram How To UGC Curation 59

agora pulse

MAY 13, 2020

For User-Generated Content: Foursixty. Instead, you may want to share user-generated content (UGC) that showcases your brand naturally from a customer or influencer’s point of view. Collecting UGC isn’t always quick or easy, but Foursixty streamlines the process. Want more helpful, actionable content like this?

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Instagram Tools UGC Marketing 191

Later

SEPTEMBER 10, 2019

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC!

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UGC Instagram Brands Content 53

Ignite Social Media

NOVEMBER 13, 2018

User-Generated Content Becomes More Critical. Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. So, where are users engaging instead?

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Trends Social Media UGC Authentication 143

Hootsuite

JULY 6, 2022

Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported.

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Instagram HootSuite UGC Influencer 117

Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Studies show that customer photos and other user-generated content have a positive impact on buyer behavior.

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UGC Facebook Library Transportation 72

Keyhole.co

SEPTEMBER 13, 2023

Can’t get engagement on Instagram even with impeccable content? They get your content in front of a broader audience, enhance discoverability, and enable more refined targeting. Campaign-specific hashtags also allow better audience targeting by reaching users according to their preferences.

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Hashtag Trends Instagram UGC 52

Pixlee

AUGUST 25, 2021

So how do you stand out from the competition in an online space saturated with brands posting content daily? Feature User-Generated Content (UGC) Creatively. In fact, 55% of users trust user-generated content more than any other type of marketing. . People love sharing brand feedback on social media.

Instagram 86

Instagram UGC Brands Hashtag 86

Pixlee

DECEMBER 5, 2019

What Does AR Have To Do With User-Generated Content? And it has some very real applications in UGC. There are a lot of possibilities, such as: A campaign where users share selfies of themselves using one of your filters or showing one of your digitally-superimposed products in their home. Yet it’s very real.

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UGC Content GPS Avatar 69

Hootsuite

NOVEMBER 28, 2022

While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight. They create user-generated content. Reward your advocates.

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Social Media UGC How To HootSuite 122

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Trust = sales.

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Engagement UGC Facebook HootSuite 110

agora pulse

JUNE 23, 2020

Repurpose content on Pinterest. Users can now search for the products they want and view the shopping results in their feed. Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. Content marketers across the land can rejoice! Pinterest marketing tips.

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UGC Marketing Feed Feedly 138

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

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Strategy Marketing Banking Influencer 177

agora pulse

FEBRUARY 22, 2020

Visme is an all-in-one content creation tool that allows you to quickly and easily create beautiful graphics, PDFs, and more for your marketing. For example, we ran a campaign that required the use of licensed photos of American presidents. 85% of all Internet users in the United States watch online video content.

Social Media 175

Social Media UGC Tips CPM 175

Pixlee

FEBRUARY 17, 2021

In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . The Pivotal Role of UGC and Influencer Marketing in 2021’s Super Bowl. There’s so much content online that the Internet has been oversaturated with it.

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Influencer UGC Content Marketing 52

Later

OCTOBER 9, 2020

November is right around the corner, which means it’s time to start planning your Black Friday campaign on social media! . Planning a Black Friday Campaign Step #1: Set Your Goals Early. If this is your first time planning a Black Friday campaign, your first step is to set your goals and key performance indicators (KPIs). .

Campaign 66

Campaign Social Media How To Instagram 66

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 123

Social Media Brands Content Real Estate 123