Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s the brand engagement holy grail that we’re all seeking.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

MAY 26, 2010

link] Akash Sharma All 14 thoughts are more then thoughts and should be practiced by firms, the best ones are the second and the tenth points as both are not followed by brands. I think this is the case for many companies that just jump in feet first without surveying what they're getting into.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 14, 2010

Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. That’s what you should be doing.

Social Media 128

Social Media Consultant Health Care Questions 128

Sprout Social

JULY 17, 2023

Social media provides businesses with direct, real-time access to their customers. But without a social CRM tool, that information stays isolated within marketing teams. The right social media management tool can unite teams around deep customer insights, cutting confusion and increasing collaboration. What is social CRM?

Social CRM 80

Social CRM Microsoft Collaboration Software 80

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. The key insight is instead the fact that motivations for brand interaction are widely divergent. They are not a faceless heard.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. We know better now.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121