Unmetric

MARCH 2, 2017

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. Social Presence. growth rate.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

SocMed Sean

APRIL 1, 2012

1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Every business and organization is not the same, so a one-size-fits-all social media strategy is generally a bad idea.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Circuit City.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Talkwalker SM

APRIL 14, 2016

In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers.

Pharmaceuticals 60

Pharmaceuticals Health Care Hashtag Survey 60

Proactive Report

MARCH 14, 2013

Are you still wondering just how to integrate social media into your marketing mix? Social networking. Social networking is most often used when purchasing. No Social Media Influence. This study says consumers don’t seem to pay much attention to social media when purchasing these items.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Webbiquity SMM

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155

List Twitter Brands Microsoft 155

Twist Image

MARCH 2, 2017

A few years back a multinational pharmaceutical company asked me to present some thinking on the current state of digital innovation. With more than one billion active users, Facebook, which began as a collegiate social community, has graduated. social media. social network. social platform. sprout social.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40