Techipedia: Tamar Weinberg
DECEMBER 31, 2009
Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. He used Twitter to raise money for charity if people tweeted and blamed his cancer.
Convince & Convert
MAY 20, 2012
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.
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Janet Fouts
FEBRUARY 16, 2012
I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.
Convince & Convert
SEPTEMBER 22, 2010
Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Will that open it?
Convince & Convert
MARCH 3, 2010
I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.
Twist Image
FEBRUARY 12, 2011
Why should Social Media be any different? When brands say that because of Social Media, they would like to have a relationship with a customer, you have to wonder if they're really using the same kind of definition as the one applied to our personal relationships? Real interactions between real human beings.
Convince & Convert
FEBRUARY 17, 2011
Social media changes the very fabric of corporate competition. The reality is that the social and email behaviors, restraint, and adherence (or lack thereof) to best practices on the part of EVERY OTHER COMPANY IN THE WORLD impacts YOUR success. Now, you’re competing with Coke. With McDonald’s. With Chevy.
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