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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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TikTok SEO Guide: 5 Steps To Optimize Your Content For Maximum Reach

Keyhole.co

With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos?

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. If so, that share constitutes dark social.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In your comment, refer back to a blog article you wrote, or to a product on your website. Read more on how to incorporate reactive and proactive engagement using social media monitoring in our previous post, Strategies to Ensure an Engaged Social Presence. Monitor for Content to Share.

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

Companies that discourage and forbid employees and members from using company resources or references in any kind of social media/external communication. Explain the rights of individuals and policy of the company to delete posts, preview content and moderate comments. 12 Tips for Corporate Social Media Policy Guidelines.

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Content Update: Stories connect Us

Firebelly

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Social media is here to stay. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.