Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media B2B Strategy Consultant 149

Socialized

SEPTEMBER 19, 2009

But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. This is one of my favorite quotes, which I used in my book in the section on social media measurement. Marshall McLuhan.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. I mirror your sentiments. What do you think?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 27, 2012

That maybe we shouldn’t arm everybody in social, because if you get one flight attendant like that, and then put her on Twitter, the brand equity of that company is right down the tubes. ” But in the heat of the moment, people do silly things, and we see that on Twitter in particular, every single day. Don’t do that.”

Airlines 115

Airlines Sentiment Hotels ROI 115

Techipedia: Tamar Weinberg

JULY 8, 2008

So, in order to be a good social media marketer, in my opinion, you should understand the tools you’re using and the communities to which you are marketing, be they ones that surround the tool itself (Twitter users) or subject matters within a certain tool (FriendFeed room about, say, cell phones.).

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

APRIL 9, 2012

How can you quickly find out how far a link has spread on Twitter? Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. apps for Facebook, Twitter and Evite) and more. Cool Twitter Tools. Which Twitterers exposed it to the largest audience? Back up your Gmail account? ShortStack.

Review 201

Review Tools Social Media Klout 201

Webbiquity SMM

MARCH 4, 2014

Into this milieu have stepped Cheryl and Mark Burgess with their book, The Social Employee: Success Lessons from IBM, AT&T, Dell, and Cisco on Building a Social Culture. ” And that is what sets up the core of this book: lessons the authors share from seven leading companies in how to harness the power of social employees.

Review 207

Review Radian6 Guidelines Policies 207

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Be sure to stay aware of those.

Social Media 280

Social Media Brands Technorati RSS 280