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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Either way, the market research team should be established pros at getting feedback from existing and target customers.

Research 265
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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Wouldn’t they do their job more effectively if they were actually a user of the product they’re developing? Doesn’t the product have more credibility if the people behind it are believers in the product’s features? Government 2.0

Gov 2.0 117
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Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 My trouble came from the “why” and the “how” questions. Government 2.0 Miscellaneous Personal Prof. WHY am I doing this?

Gov 2.0 101
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Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Submit a proposal in one of the six categories, Government as Process , Provider, Partner, Protector, Peacemaker , or as Product. How do I know if my project is good enough to be selected? My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.

Gov 2.0 98
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What Kind of Impact Has Social Media Had on Your Organization?

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Now, at this point, I’m usually fighting an internal battle between jamming a pencil in my eye or resisting the urge to shake the executives and yell, “why don’t you understand the benefits of open collaboration and communication??!!!&# Government 2.0

Gov 2.0 72
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Managing Your Time While Managing Your Social Media | Social Media.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Sure, there’s a lot of interesting events, blogs, and tweets that I’m missing, but I’m also very aware of the opportunity cost of trying to do everything – the lost productivity, the increased sick days, the constant tired feeling, the loss of focus.

Gov 2.0 125
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 My name is Steve Radick and I’m an Associate with Booz Allen Hamilton. That's been the heart of my pitch all along. This stats speaks for itself, and my take on it is that most people don't quite see much value in using social media for serious interactions.

Gov 2.0 126