On Weirdoes, The Long Tail, Seth Godin And You
OCTOBER 11, 2011
On Page 16 of the business book, We Are All Weird , by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow , Linchpin , The Dip and countless others), it becomes abundantly clear that the business world as we know it is gone. This manifesto about the end of the mass market illustrates a fundamental and massive change in business that we have yet to begin to truly understand. marketing. marketing blog.