On Weirdoes, The Long Tail, Seth Godin And You

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On Page 16 of the business book, We Are All Weird , by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow , Linchpin , The Dip and countless others), it becomes abundantly clear that the business world as we know it is gone. This manifesto about the end of the mass market illustrates a fundamental and massive change in business that we have yet to begin to truly understand. marketing. marketing blog.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. We then added to that with web information from Google, comScore, and Quantcast.

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Not only does it pull in your website traffic ranks and graphs from Compete.com, Alexa and Quantcast, Social Website Analyzer also categorizes your website’s social presence into buckets with hyperlinks for each including: Search engine results for social back links for Google, Bing and Yahoo. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape.

How to Use Niche Publishers to Drive Revenue

Convince & Convert

Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. A Better Way to Use Affiliate Marketing. You’ll also find that working within a targeted market will greatly increase your ROI. In fact, they’ll probably return to the coupon site and find the next great deal the next time they’re on the market for a product or service similar to yours. I’m not just talking about marketing conferences.

30 Tips To Be a Digital Storyteller

Ari Herzog

Brand your blog with your website, Facebook page, business card, and other marketing channels. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc. Consider Quantcast and Alexa. Everyone wants to be a blogger. After eight years at it, I know something about digital storytelling. I wrote the below list in 2013 and recently updated it, providing a primer for people who determine if blogging is right for them.

Weekend Project: Research the Audience You Want … but Don’t Have


Mining Facebook: a treasure trove of marketing goodness. Facebook is a goldmine for the blogger or online marketer. This stuff is priceless information you can use when creating your marketing. For example, my upcoming project is in the lifestyle design/internet marketing niche. For example, I typed in things like “lifestyle design,” “internet marketing,” and “online entrepreneurship.”. Quantcast: the least-known online weapon.

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). One symptom of immature markets is an overwhelming fear of doing it wrong.

The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. ” — Marketing Insider Group. Showcase reviews: BuzzBlogger, Marketing Insider Group. SEO extension for Google Chrome that shows Alexa Rank, Compete Rank and Quantcast Rank of the current web page, in addition to information on backlinks, indexed pages, cached pages, socials, Whois, Geo IP location and more. Marketing Insider Group.

20+ Cool Social Media and Web Tools

Webbiquity SMM

Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more. 5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox. Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog?

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Fetching Friday – Resources Mashup & Unseen Sea


Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast – These sites report massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration. How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. Here are a 6 tips to jump start your Google+ business marketing campaigns.

The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities


What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. The demographic and keyword information will help you decide if a particular site’s visitor base matches your blog’s target market profile. Blog Promotion content marketing Guest PostsThis guest post is by Traian of Pitstop Media Inc.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., Josh Dreller advises marketers to “Check out some of the following free tools that can help you collect, analyze, and take action on data.

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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Of course, be sure to write down anything you discover from this research as well – whether it be other sites in your industry or any marketing ideas that you discover. Quantcast Visitor Demographics. Below is Quantcast’s estimation as to which sites people visit after Reddit. viral marketing.

Weekend Project: Research Your Existing Audience


In fact, the following strategies will allow you to determine exactly who your best customers are so that you can optimize your marketing to speak directly to their fears and fantasies, and push their “hot buttons,” allowing you to attract more of the same (high-value) customers. With strategic engagement, you can virtually guarantee that your marketing will resonate with your ideal target audience. Analyze Quantcast. Marketing that skyrockets conversions.

The Ultimate Guide to Professional Product Review Pitches


Being an ecommerce marketer myself, I receive on average three to five pitches a week from small blogs wishing to review and give away my products; 90% of these requests are turned down for many of the same reasons. If you claim your site gets 50,000 unique visitors a month and I go on Compete or Quantcast and see that your data is unavailable, we have a problem. This post is by Chris Wise of Expressionables.

$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

Here’s the fact I see in Quantcast: They’re coming back. First of all, here’s a breakdown to the fans of this one specific page: If you look at the data, you can clearly tell which ad markets the page is targeting: People in Thailand. Within any industry, there are going to be ways to branch off from the main audience focus and cement yourself as a leader in a smaller niche market.

ViperChill Monthly Report 4 (My 1st National Press)

Viper Chill

The articles written in January, were: The Very First Thing You Should Do in 2010 What You Can Learn From The Most Tweeted Blog Posts Ever How I Wrote a $30,000 eBook (And You Can Too) Minimalist Internet Marketing: My Personal Guide $1M Case Study: My CMS & Content Strategy Here at ViperChill there are a lot less articles published than most sites, but typically these articles are 2,000-3,000 words and cover topics in massive detail. Home What the F ? Cloud Living Say "Hi!"

Pinterest’s List of Imitators – Part 2


Even though in March 2012, Snatchly boasted more than 15,000 registered and more than 100,000 unique visitors, the traffic data has fluctuated between 6,000 and 14,500 unique visitors according to recent data from Quantcast. Fab is an e-commerce company focused on everyday design across all price points and all verticals, but completely avoiding the mass-market.

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