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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Not only does it pull in your website traffic ranks and graphs from Compete.com, Alexa and Quantcast, Social Website Analyzer also categorizes your website’s social presence into buckets with hyperlinks for each including: Search engine results for social back links for Google, Bing and Yahoo. We have not tested this tool for accuracy.

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On Weirdoes, The Long Tail, Seth Godin And You

Twist Image

On Page 16 of the business book, We Are All Weird , by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow , Linchpin , The Dip and countless others), it becomes abundantly clear that the business world as we know it is gone. In one generation. " Weirdoes.

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Compete Responds To Criticism

Dave Fleet

I use these services a lot to supplement our information, they’re not a direct replacement in terms of the value add for a lot of digital marketers but they can help give you a better picture of what people were taking about during specific time periods, breaking news, and similar domains that may be of interest to investigate.

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30 Tips To Be a Digital Storyteller

Ari Herzog

Brand your blog with your website, Facebook page, business card, and other marketing channels. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc. Consider Quantcast and Alexa. Set up administrative functions, especially if you will have multiple authors/editors.

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20+ Cool Social Media and Web Tools

Webbiquity SMM

Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more. 5 Free B2B Marketing Tools by Modern B2B Marketing. These are familiar but essential tools for the b2b marketer’s toolbox. Social Website Analyzer.

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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Guess what? Play Your Own Game.