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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Looking at data from the Webbiquity blog, several trends are apparent.

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Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Here once again, for visual types, is web presence optimization in picture form.

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Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration

Kikolani

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. An Interview with Me. How to Wrap a Cat for Christmas.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. JustUnfollow. twebevent.

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The Wells Fargo Debacle.how to get around it

Akamai Marketing

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. I know of THOUSANDS of unique, exciting activities in areas all over the country that charge less than $50 for people to participate in.

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