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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Social Media.

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How to Get More Blog Traffic – Real World Data

Webbiquity SMM

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Looking at data from the Webbiquity blog, several trends are apparent.

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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A final factor is social sharing. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

SEO 188
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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A final factor is social sharing. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

B2B 100
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Web Presence Optimization, Reloaded

Webbiquity SMM

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

Directory 189