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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Reputation monitoring should be integrated into your marketing stack, plain and sample. The tool can also identify trends and provide a competitive analysis of your company versus others based on sentiment analysis and key terms.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. Executives who are active on social media convey that they are invested in the companies that they run.

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Fetching Friday – Resources Mashup, An Interview & Gift Wrap Inspiration

Kikolani

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. How I grew my RSS subscription count by 243% – 4 tactics and how they affected RSS subscriber count. The Resources Mashup. Blogging / Writing. Search Engines / SEO / Analytics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less? What’s Your Pitch?

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Secrets of Becoming a Pro B2B Tweeter by Social Media Today.

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