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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. Maybe it’s time for an overhaul. Here & Now.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. Maybe it’s time for an overhaul. Here & Now.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Be authentic. Be sincere.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

10 years ago seems so 10 years ago in the world of search, social and mobile. Social continues to evolve into something devoid of privacy and chock full of transparency with authenticity caught somewhere in the middle. In the world of mobile, the evolution has been nothing short of dramatic. Take for example search.

Mobile 177
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How Safe Is Two Factor Authentication?

Tweaklibrary

Two-factor authentication is often pushed as a means to secure online accounts. In simple words, even if someone got access to your account’s passwords, they would still have to bypass that extra layer of security – a code if you will that is sent to you via text (or phone call or via an authenticator like Google Authenticator).

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Welcome Julie Preis to Pixlee

Pixlee

Julie joins us with an impressive background within the user-generated content and mobile marketing industry. Inspired by my work in the mobile ad industry, I was searching for something that was as emergent as mobile marketing was at its inception. I really began this quest early in my career in mobile.

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