Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Cons: Instagram isn’t a fan of automation “hacks.”

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Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

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Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Live video is a powerful tool for building authentic connections. What’s that?

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Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. For social marketers, TikTok is becoming increasingly hard to ignore. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform.

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Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

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Pixlee

APRIL 4, 2019

Since UGC can be turned into actionable experiences on your website, emails, advertising, and even in-store, there’s no reason to limit your content nurturing to a few platforms, but knowing which social platforms yield the best content for your brand, and how to use that content is key to seamlessly providing the best experience for your customers.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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Later

SEPTEMBER 13, 2019

Now you can add Instagram posts that you are mentioned or tagged in directly to your Later media library, making it easy to share to your social channels in just a few clicks. If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. So how is UGC going to help you ? the perfect thing to share.

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Hootsuite

JANUARY 12, 2022

Tap the person icon to switch up your background and add a green screen or photo from your smartphone’s library. Ideal for reaching consumers with shorter attention spans, YouTube Shorts is the perfect solution to drive more engagement for your channel, grow your subscribers, and showcase your brand’s authentic side. So, get creating!

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Later

OCTOBER 29, 2020

Now is the time to get creative with your holiday marketing ideas! . Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. Ready to get in on the action? Good luck!

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Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: .

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Later

JUNE 12, 2019

” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram. But quotes can be used for all kinds of marketing reasons, from driving sales to building brand affinity! A post shared by Later.com (@latermedia) on Jun 11, 2019 at 9:12am PDT.

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Sprout Social

OCTOBER 29, 2019

According to this year’s Sprout Social Index , 59% of marketers say they don’t have enough time in the day to build out their social strategies. At Sprout, we have dedicated Slack channels for our broader team to share UGC from events , conferences , team outings or industry content. Can you relate? The solution? Plan to flex.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Later

OCTOBER 29, 2019

Once you’ve set up your Later account, you can quickly drag and drop all your photos and videos to your Media Library and immediately start scheduling your Instagram posts in just a few minutes. And if you’re thinking sourcing UGC is going to take up just as much time as shooting your own content, think again! . It’s so simple! .

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Ignite Social Media

DECEMBER 12, 2017

55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. First off, know that you’re not alone!

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Later

SEPTEMBER 4, 2020

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool. Ready to start using UGC in your Instagram marketing strategy?

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Later

FEBRUARY 5, 2021

A post shared by Diana – Content Marketing Tips (@dianagetssocial). One way is with user-generated content (UGC). With UGC you can repost your community’s photos and videos to your social channels. Wellness brand Golde frequently shares UGC, letting us see real-life customers use their products: View this post on Instagram.

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Sprout Social

AUGUST 15, 2019

To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch. You can easily discover brand influencers and ambassadors so you can give them recognition or partner with them as part of your influencer marketing strategy. Let’s jump right in. 1: Sprout Social.

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Razor Social

AUGUST 16, 2017

We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage? So how do you leverage UGC at scale while being mindful about the author’s rights?

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Hootsuite

FEBRUARY 20, 2024

Why this works: Real reviews from real people help to authenticate your brand. You can design the UGC to fit with your brand’s aesthetic. Here’s some amazing news: not only are memes very effective marketing tools, but you don’t need to have an eye for graphic design to create them. In fact, bad graphics are part of the charm.

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Later

JUNE 17, 2020

If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you! Going live on Instagram is one of the best ways to connect with your followers in a direct, transparent, and authentic way. But building a successful UGC strategy is hard work.

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Ignite Social Media

AUGUST 8, 2016

As we’ve mentioned before in our discussion of the optimal content strategy for social media marketing , the first step toward success comes from understanding precisely who your audience is and what they’re all about. Okay, so, you’ve compiled a library of UGC. Get to Know and Understand Your Audience. Well, share it back!

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Sprout Social

APRIL 20, 2020

As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities. Their past behavior in response to your marketing materials and those of your competitors will inform the content you can and should share on your social media channels.

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. So what makes a social media marketing campaign successful?

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Pixlee

APRIL 18, 2018

However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.) These photos and videos created by real customers are not only authentic but highly engaging. Merge Tags for Analytics. Merge Tags for Personalization.

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Keyhole.co

NOVEMBER 20, 2023

They act as a canvas for your brand to showcase its authentic values to build a community of loyal followers. Music: You can choose from an extensive library of music Instagram offers or you can simply use the original audio from the video you have taken. First, let’s start by looking at the features at the top of the screen.

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Hootsuite

JUNE 29, 2021

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Authenticity builds trust. Trust, in turn, builds marketing receptiveness and drives new business. Consider that there are now more than 4.2

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Later

DECEMBER 3, 2019

Every feature or tool we launched in 2019 had our customers’ goals in mind—so if you think your Instagram marketing is in need of a little oomph or helping hand, we’ve got you covered! . Not only will sharing UGC add an authentic voice to your content, it’ll keep you on top of all your tags and mentions. Here’s a peek: .

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Later

OCTOBER 24, 2019

Understanding how to drive traffic from Instagram can be one of the best marketing tactics for your business or brand. These direct-to-camera videos are fantastic for showing Trinny London products in action, and the lack of post-production edits make the content feel more genuine and authentic.

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Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

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Later

DECEMBER 13, 2019

Sarah Nicole added that by switching her thought process to “caption first, and image second,” it allowed her to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers. . View this post on Instagram. The world of social media can be so funny to me sometimes.

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Later

APRIL 8, 2020

How to Find, Schedule and Share UGC with Later. We’re all craving connection right now – and Instagram Lives are giving us a little slice of authentic interaction with each other. Once you tap, it’ll open up the Instagram music library where you can search through thousands of songs. How to Post on Instagram: On the Feed.

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