Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? Give your fans clear directions on what they need to do to and watch your content library grow. The post You Down with UGC?

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5 Creative UGC Marketing Campaigns to Inspire Your Business


Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online!

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Ultimate Guide to User-Generated Content


User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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How to Curate a Stunning Instagram Feed with User Generated Content


Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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New! Find and Share User-Generated Content from Instagram (& Beyond)


Now you can add Instagram posts that you are mentioned or tagged in directly to your Later media library, making it easy to share to your social channels in just a few clicks. If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

One of the most beneficial parts of influencer marketing is its “second wind,” where the brand gets to show off the fact that all of these highly-influential people trust and love their brand. Consider Influencer Marketing First.

10 Black Friday Marketing Tips for Instagram


With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday?

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

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Social Media Platforms that Yield the Best User-Generated Content


Instagram is a great social media platform for harvesting the best UGC. Morphe features high-quality UGC from their Instagram community in product pages. However, UGC can be sourced from other social media platforms and monetized quickly on Facebook. Social Media Marketing

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9 essential social media management tools for marketers

Sprout Social

To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch. You can easily discover brand influencers and ambassadors so you can give them recognition or partner with them as part of your influencer marketing strategy.

How to Schedule 1 Week of Instagram Posts in 20 Minutes


To get started, all you have to do is drag and drop photos and videos to the library from desktop, mobile, Dropbox, or Google Drive. Plus, if you’re working on a team this is a great way to avoid content silos — as every team member has access to the same library of content.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Expand and grow your content library by engaging your users with a call to action, and then rewarding them (see also: stroke their ego) by posting their content to your pages. They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it.

How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage?

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How to Get More From Instagram (Without More Work!)


If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you! Here’s a couple of handy features that help speed up the process: #1: Find and Repost User-Generated Content (UGC) Collection with Later.

How Augmented Reality Could Change User-Generated Content


And it has some very real applications in UGC. Snapchat provides a rotating selection of filters and an extensive library of user-created filters. . The ways in which AR and UGC intersect are subtler than you might expect. Brand Marketing

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6 Tips for Organizing Instagram Content with Later


Here are 6 Later tools that are perfect for organizing your Instagram content: Organize Instagram Content #1: Centralize Your Photos and Videos with Later’s Media Library. Later’s Media Library also makes it super easy to manage your Instagram content as a team!

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

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What to Post on Instagram When You’re Fresh Out of Ideas


” We use them to educate our audience on topics like Instagram marketing tips and how to best use Later’s features: View this post on Instagram. But quotes can be used for all kinds of marketing reasons, from driving sales to building brand affinity!

Time-Saving Tips for Storyboarding Your Instagram Stories

agora pulse

Stories is considered one of the most effective types of marketing content by 73% of influencers. Adding Stories to your content marketing strategy means boosting your content production. As a content marketer, you already have a lot on your plate. User-generated content (UGC).

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

With such a large audience, and some incredibly business friendly updates such as Instagram Ads , Stories , and Business Tools , Instagram is becoming a must-have channel in many social media marketing strategies. On the free plan, you can plan your Instagram marketing for one account.

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10 Instagram Grid Examples to Creatively Level-up Your Feed


With just a quick scroll of their feed, you can see that every 9-12 photos Ohh Deer changes up the color scheme but maintains a strong user-generated content (UGC) strategy even as the color palette changes. . Instagram Grid Inspo #9: Integrate Great UGC like Later .

Winning Instagram Strategies for Small Business


With Instagram, you can reach new customers, stay connected to your existing ones, and even make sales right from the app, which makes it the perfect platform for marketing your small business. . Using Instagram for small business is a powerful (and affordable) way to grow your company. .

10 Instagram Predictions to Fire-up Your Strategy for 2020


According to Jon Youshaei , Product Marketing Manager of IGTV , Instagram is building an entire destination right in the Instagram app for people to go and browse. . “We’ve Get all the insider tips from Jon Youshaei, Product Marketing Manager of IGTV when we chatted to him at LaterCon ! .

How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!


If you regularly post user-generated content (UGC) , or if you work with photographers to populate your feed, keeping track of all the media for your Instagram page can be hard. Start scheduling with Later , the #1 Instagram marketing platform trusted by over 2 million businesses!

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Your super-smart marketing sidekick.

Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

55% of marketers report a lack of resources for quality content production across the industry. Many marketers think that to shoot content in-house, they need an elaborate and expensive studio on-site. Finally, there’s User-Generated Content (UGC).

Where is the Instagram Aesthetic Headed in 2020?


Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: . Instagram Aesthetic Trends #3: A Curated UGC Feed . TOP TIP: Find a way to make your UGC content recognizable for your brand, says Jordan from Ritual. .

How to Manage Multiple Instagram Accounts With a Team


Setting up the right platform: The key to managing multiple Instagram accounts is to find an Instagram marketing platform that allows you to schedule posts for multiple accounts in the same place, and keep all your photos and videos for Instagram organized and separated for each account.

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Social Media Scheduling with Later: 5 Tips & Tricks


With Later, you can quickly drag and drop all your photos and videos to your Media Library and immediately start scheduling your posts in just a few minutes. Start scheduling with Later , the #1 Instagram marketing platform trusted by over 2 million businesses!

Later’s Year in Review: Every Cool Feature We Launched in 2019


Every feature or tool we launched in 2019 had our customers’ goals in mind—so if you think your Instagram marketing is in need of a little oomph or helping hand, we’ve got you covered! . Check out our Ultimate Guide to UGC here! .

What Influencers and Brands Should Takeaway from the #WWDC Conference 2019


WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. We’re going to dive into some of the highlights from the keynote that directly affect the UGC market and Instagram influencers, and how to make the most of these new software upgrades.

12 Myths Holding You Back From Instagram


Once you’ve set up your Later account, you can quickly drag and drop all your photos and videos to your Media Library and immediately start scheduling your Instagram posts in just a few minutes. Since Instagram is a visual marketing platform, your images and videos definitely matter – but that doesn’t mean that you have to be a professional (or splash out on expensive kit) to create an eye-catching feed! Could Instagram myths be holding you back from growing your business?

The complete guide to social media and the beauty industry

Sprout Social

Marketing for beauty brands affords a ton of creative freedom. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community. Beauty industry social media marketing trends and must-do’s. Investing in video marketing.

Instagram Inspo: 10 Brands We’re Crushing On


Their carefully curated UGC, creative product shots, and perfectly on-brand Instagram Stories will leave you feeling inspired to make your home a little more “green.”. Instagram Inspo #6: New York Public Library’s Interactive Instagram Stories Content.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content


However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.) Using Merge tags for analytics is a fairly common practice used throughout the email marketing landscape.

Top 7 Social Media Management Tools of 2018

However, marketing on social media goes beyond just publishing content. Pricing: Edgar is priced at $49/month for 25 social media accounts, Unlimited content library and account setup assistance. Feature Stories Marketing

How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)


That means that AR filters are now another powerful marketing asset on Instagram, with more than 1 billion people using an AR effect that was created on the Spark AR platform! . Or you can choose from a huge range of ready-made 3D objects in the AR Library. .

University branding: How to build your school’s brand on social media

Sprout Social

As a social media specialist at Circa Interactive, a digital marketing agency for higher education, I’ve worked through this process with a plethora of universities. Then, for extra social points, share any user-generated content (UGC) from the event on your university page!

Ultimate Guide to Instagram For Fashion


Check out these popular tips, tricks, and industry-favorite features to help you create your own successful Instagram for fashion marketing strategy! . The Rise of Influencer Marketing For Fashion. Measuring the Results of Your Instagram Marketing Strategy.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. You can capture the email addresses of all your entrants and add them to your email marketing tool.

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How to Plan Your Holiday Ecommerce Strategy on Social Media


Since most of their marketing was focused on social media (and Instagram specifically), we can assume that their main goal was to generate sales of their products through social media. What is the focus of the holiday marketing efforts?