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The Key to Finding Balance between Authenticity & Performance on Social Media

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Being authentic has become the key to creating meaningful social media content and building a loyal audience. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Is it even authentic at all? Meet Dr. Jeff Pooley. Want to hear more from famous B2B marketing leaders?

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Authentic Beauty – Reflections for Women Social Workers

For Real Social Workers

Reflect on how you can embrace your authentic self and reframe the narrative. Releasing the underlying need to meet unrealistic societal beauty expectations can greatly reduce anxiety and promote self-esteem. A peaceful mindset is another example of authentic beauty. Avoid quick judgments by acknowledging your biases.

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AlphaSights CMO on Building an Authentic Employer Branding Strategy

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But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Meet Gabriela Henault.

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Milena Farber on Transitioning into a New Role as a Social Media Manager

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Milena Farber , Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some major challenges new social media managers face when transitioning into a new role. Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account.

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How to Create Marketing Systems that Expand Bandwidth Without Expanding Budget

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She joins host Olivia Messina to reveal her tried and true systems that enabled her to expand her bandwidth without expanding budget. Stay until the end to learn her formula for A/B testing social copy and her best growth hacks for authentically growing a brand page on LinkedIn. Meet Sarah.

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Expert Tips for Crafting a Strong Social Strategy

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Today more than ever, audiences demand authenticity from brands on social media. In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.”

Strategy 118
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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Holy Social!