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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The brand also posts influencer content and shares UGC on TikTok. But today, Airbnb boasts 7.7 billion in revenue in 2023.

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Tab’s Chocolate Social Media Strategy: A Tempting Recipe For Success

Keyhole.co

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. First off, know that you’re not alone!

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The Brand Marketer’s Guide to Podcasting 

Pixlee

Well-researched and authentic content will always get more followers than pitching products. The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. Grow Your Industry Influence.

Brands 98
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The ultimate guide to evaluating influencer media kits

Sprout Social

Among creators, these kits are typically referred to as “UGC portfolios” or “influencer portfolios.” But some places are better than others depending on your industry and audience. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

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What to Post On LinkedIn: 12 Ideas + Free Post Generator

Hootsuite

Post relevant, timely content It’s important to keep up with industry trends and news related to your field or brand. Make sure whatever you write is authentic and not forced. Sharing relevant industry stats, surveys, case studies, research, and data can help bring your posts to life. Source: Mercedes-Benz USA 2.

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

Host a giveaway Free stuff: You like it, I like it, everybody likes it. Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually. Live video is a powerful tool for building authentic connections. Almost 3 billion users — 36.7% of the global population! — What’s that?